Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

  • Social Media & Display Advertising: Perfect Marriage

    Social Media & Display Advertising: Perfect Marriage

    If social media is part of your marketing plan, you’re already aware of the benefits of education, awareness, and brand building. These strategies are also at the core of display advertising, which offers the added benefit of reaching only your qualified prospects – wherever they travel online. If you’re not already doing display, don’t miss out on this opportunity to try out one of the greatest, untapped marketing channels you have available.

    Jennifer Agustin - April 6, 2011
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  • Web Analytics in Germany

    Web Analytics in Germany

    This article is a collection of thoughts from Web Analytics experts in Germany. A list of questions was send to each on the subjects of legal, business, and the users perspective when it comes to Web Analytics and they provided insights into the current status of the online industry in Germany. This topic is of great importance in a time where Germany government discusses the future of online tracking in the country (and possibly in Europe).

    Matthias Bettag - March 29, 2011
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  • Eliminate Customer Struggles for a Better Online Experience

    Improving Customer Experience

    A cohesive customer experience management strategy prevents much of pain associated with ineffective customer experiences online. A customer-centric approach to identifying such issues and preventing them from escalating out of control can keep your website from becoming the topic of the next #fail—or the late night talk show circuit, for that matter.

    Geoff Galat - March 22, 2011
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  • Web Analytics Process - Measurement & Optimization

    Web Analytics Process

    This article proposes a Web Analytics Process framework that shows the steps and the flow that should be present when implementing Web Analytics in organizations with the objective to improve the experience of online customers. The process will enable companies to create a powerful data-driven culture, to measure customer interaction with the website, to segment visitors and understand how each group behave, to analyze campaign Return On Investment (ROI), and to optimize the website in order to increase profitability.

    Daniel Waisberg - March 1, 2011
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  • Analysis Exchange – Optimizing The World

    Analysis Exchange

    The Analysis Exchange was created as a means of providing much-sought experience to web analysts through free website analysis for non-profits.  The process can take as little as three weeks and can be a huge bonus to organisations that have no budgetary scope for web analytics. Learn more about how it works and how you can get involved.

    Emer Kirrane - January 12, 2011
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  • Organizational Requirements to a Successful Optimization Program

    Analytics Project Success

    Organizations that dedicate talented resources and give them time and latitude to take chances see the biggest gains from testing and targeting. In addition to adding the right resources, organizations need to evolve their marketing approach to consider integrating testing and targeting into the overall marketing strategy.

    Bob Garcia - January 5, 2011
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  • 5 Tips & Tools to Boost Website Conversions

    Conversion Rates Optimization

    There are seemingly countless ways to improve your website, but as always, limited time and resources. When done right, the website optimization process can be relatively painless, and bring about significant gains in conversion rates and revenue. Learn more about where to start your journey to a more optimized website.

    Andrew Follett - December 8, 2010
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  • How to Optimize Web Design for Conversions

    Optimize Web Design for Conversions

    How do you go about optimizing the design of your website? In a nutshell, no one can tell you how to optimize your website better than your own visitors, and they do so in many ways. It’s just a matter of having the right web analytics tools to pick up on what they are trying to tell you. Learn how to ask them here!

    Tal Schwartz - November 24, 2010
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  • Data Privacy? Do Your Part: Analytics User Management

    Web Analytics user management

    This article goes over a critical aspect of Web Analytics: managing access to data. A few issues are discussed when it comes to user management such as privacy, relevancy, internal competition and hierarchical level. Emer Kirrane also provides tips on how to manage your data access intelligently.

    Emer Kirrane - November 16, 2010
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  • Five Predictions For Web Analytics in 2011

    Web Analytics predictions by Brian Clifton

    Predicting the future invariably means you will be wrong most of the time. However,  it is an interesting process to go through as even getting just one prediction right can have a significant impact - to me personally, my business or my client's business. Here's are Brian Clifton's predictions for the web analytics industry for 2011

    Brian Clifton - November 9, 2010
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