The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
This article is a collection of thoughts from Web Analytics experts in Germany. A list of questions was send to each on the subjects of legal, business, and the users perspective when it comes to Web Analytics and they provided insights into the current status of the online industry in Germany. This topic is of great importance in a time where Germany government discusses the future of online tracking in the country (and possibly in Europe).
A cohesive customer experience management strategy prevents much of pain associated with ineffective customer experiences online. A customer-centric approach to identifying such issues and preventing them from escalating out of control can keep your website from becoming the topic of the next #fail—or the late night talk show circuit, for that matter.
This article proposes a Web Analytics Process framework that shows the steps and the flow that should be present when implementing Web Analytics in organizations with the objective to improve the experience of online customers. The process will enable companies to create a powerful data-driven culture, to measure customer interaction with the website, to segment visitors and understand how each group behave, to analyze campaign Return On Investment (ROI), and to optimize the website in order to increase profitability.
The Analysis Exchange was created as a means of providing much-sought experience to web analysts through free website analysis for non-profits. The process can take as little as three weeks and can be a huge bonus to organisations that have no budgetary scope for web analytics. Learn more about how it works and how you can get involved.
Organizations that dedicate talented resources and give them time and latitude to take chances see the biggest gains from testing and targeting. In addition to adding the right resources, organizations need to evolve their marketing approach to consider integrating testing and targeting into the overall marketing strategy.
There are seemingly countless ways to improve your website, but as always, limited time and resources. When done right, the website optimization process can be relatively painless, and bring about significant gains in conversion rates and revenue. Learn more about where to start your journey to a more optimized website.
How do you go about optimizing the design of your website? In a nutshell, no one can tell you how to optimize your website better than your own visitors, and they do so in many ways. It’s just a matter of having the right web analytics tools to pick up on what they are trying to tell you. Learn how to ask them here!
This article goes over a critical aspect of Web Analytics: managing access to data. A few issues are discussed when it comes to user management such as privacy, relevancy, internal competition and hierarchical level. Emer Kirrane also provides tips on how to manage your data access intelligently.
Predicting the future invariably means you will be wrong most of the time. However, it is an interesting process to go through as even getting just one prediction right can have a significant impact - to me personally, my business or my client's business. Here's are Brian Clifton's predictions for the web analytics industry for 2011
What potential there is then as mobile moves from being an interesting niche, to a fully mainstream in the way that brands are experienced and product purchase decisions made? Both marketers and visitors can only gain if a more strategic and joined up approach is taken to mobile marketing.