Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

  • Analytics Tribulations Of An SEO

    SEO Profitability Analysis

    KPIs definition, data accuracy, segmentation, and all those analytics best practices our readers know by heart apply to Search Engine Optimization (SEO). It is just a question of narrowing traffic types to Organic and some Referral (link building thing), right? Kinda.

    Ani Lopez - April 4, 2012
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  • The Definitive Guide to Google+ Analytics

    Google+ Analytics Guide

    Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze in-site and off-site interactions with a brand on Social Networks. In this post, Daniel Waisberg discusses how Google Analytics can be used to analyze Google+ in-site interactions (e.g. +1 button clicks) and off-site interactions (e.g. comments, posts, shares that happened on Google+).

    Daniel Waisberg - March 29, 2012
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  • KFC: Katz's Framework For Conversion Rates

    Framework For Conversion Rates

    Why are insights so difficult to find in our web analytics charts and reports! Why don't they jump out of the charts unless something's off the charts! In this article, Brian Katz proposes a framework based on a Visits Analysis Framework that will help improving websites' conversion rates.

    Brian Katz - March 21, 2012
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  • Understanding Google Analytics Multi Channel Funnels

    Understanding Google Analytics Multi Channel Funnels

    In this post, Yehoshua Coren discusses several ways to use the Multi-Channel Funnels, a Google Analytics feature that can be used to understand which channels assisted in driving website conversions. Yehoshua also goes over some important definitions and challenges of this tool.

    Yehoshua Coren - March 15, 2012
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  • Web Analytics Experts - Lessons From Lego

    Web Analytics Experts - Lessons From Lego

    This article provides three lessons to expert Web Analysts learned from playing Lego. In order to be a successful professional in the Analytics industry, professionals need to focus on order, social skills and simplicity.

    Daniel Waisberg - March 9, 2012
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  • 3 Key Trends for Web Analytics in 2012

    Web Analytics Trends

    In this article Stephane Hammel discusses key trends for Web Analytics in 2012. He writes about the "social media bubble" and how websites should go about measuring Social Media ROI. He discusses the emergence of BIG Data, and how it will affect Web Analytics, and he discusses privacy concerns when it comes to web analysis.

    Stephane Hamel - March 1, 2012
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  • Responsibility & Accountability for Online Analytics

    Analytics Responsibilities

    In this post, Stephane Hamel discusses what we do as analysts and what our responsibilities are. This understanding is essential if we want to define the discipline we are in, and which skills are required in order to be a successful professional.

    Stephane Hamel - February 15, 2012
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  • Creating Effective Data Visualization

    Data Visualization

    There has been a growing trend of releasing infographics. Some of them are fantastic pieces of design, illustrating complex relationships between data. Most of them are not. In this post, Kent Clark discusses how to create effective visualizations, and explore the difference between good and bad data presentation.

    Kent Clark - February 2, 2012
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  • 10 Strategies to Optimize Conference Attendance

    10 Strategies to Optimize Conference Attendance

    When planning a conference behavioral strategy, here's what Judah Phillips suggests to optimize the experience. He calls it the "multivariate attendance strategies". Learn more about his 10 strategies to ensure you have a memorable and fun conference experience.

    Judah Phillips - January 24, 2012
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  • The Three Heads of Online Analytics

    Analytics Competency Center

    Stephane Hamel shares a framework he uses as part of the Online Analytics Maturity Model to evangelize the role and benefits of an Analytics Competency Center. Learn how to tame the three heads of Online Analytics.

    Stephane Hamel - January 4, 2012
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Online Behavior © 2012