Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

  • Big Data – What It Means For The Digital Analyst

    Big Data for Digital Analysts

    With the evolution from “Web Analytics” to “Digital Intelligence”, there is no doubt digital analysts should gradually shift from website-centricity and channel specific tactics – as experts as we are - to a more strategic, business oriented and (Big) Data expertise. Learn more about Big Data and which areas you should focus on.

    Stephane Hamel - June 26, 2012
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  • Mobile Search Traffic On The Rise - Things to Consider

    Mobile Search Traffic Analytics

    There’s no avoiding it, the growth of mobile is not slowing down. In this article you will learn techniques to improve your mobile customers using Analytics. Basically, create a great user experience for them by providing the information they want easily.

    Jackson Lo - June 19, 2012
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  • Building A Bulletproof Analytics Implementation

    Google Analytics Implementation

    In this article, Daniel Waisberg starts by describing the structure of accounts on Google Analytics and then dives into the Top 3 mistakes when it comes to settings and configurations on Google Analytics. He then proceeds to describe four techniques that will help analysts and marketers to improve their data accuracy.

    Daniel Waisberg - June 12, 2012
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  • Using Google Analytics to Lift Sales in E-Commerce Sites

    Google Analytics E-Commerce

    This article demonstrates a simple technique that can be used in Google Analytics to identify opportunities to improve sales, by showing the right product to the right person at the right time. Rod Jacka examines how we can use the keywords from the non-brand search visitor to identify opportunities to improve sales.

    Rod Jacka - June 5, 2012
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  • Write For Your Readers: Copyright Policies and EULAs

    Copyright Policies

    Over the last year or two, I’ve heard quite a bit of discussion spiked with a bit of outrage about two things: copyright policies and privacy policies on websites. While both of these are usually wrapped up in extensive and exhausting legal walls of text known as End-User Licensing Agreements (EULA), Terms of Service (ToS), or by some other wonderfully dry name, it is possible to write them with the user in mind.

    Jordan Louis - May 30, 2012
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  • Five Metrics To Optimize Mobile Shopping Experience

    Optimizing Mobile Shopping Experience

    Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world at large. There has never been a more crucial time for retailers to invest in their mobile channels, as the mobile experience has now become far more critical than the desktop experience. But how do you measure success?

    Bill Loller - May 24, 2012
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  • Measuring Social Media Impact with Web Analytics

    Social Media Measurement

    Measuring the impact of social media on your bottom line is one of the most pressing challenges that marketers have when they first dive into their data. Without clear social media goals and KPIs, analysts find themselves spending hours in front of the screen scratching their heads and asking “where do I start?” Here is the answer...

    Jackson Lo - May 17, 2012
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  • Google Analytics Custom Variables: Segmentation Power

    Google Analytics Custom Variables: Segmentation Power

    This article is a guide to Custom Variables, the most powerful segmentation feature on Google Analytics. Daniel Waisberg provides a proper definition of this method, where it should be used, how to plan its implementation, and additional advanced tips.

    Daniel Waisberg - May 10, 2012
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  • Understand Google Analytics Advanced Segments [video]

    Google Analytics Advanced Segments

    Nick Iyengar shows several examples of advanced segmentation using Google Analytics, including how to segment by number of keywords in an AdWords phrase, AdWords position, engaged readers, and more. In this video, Iyengar shows how advanced segmentation and deeper drilldown into the analytics can help a business focus its efforts best.

    Online Behavior - May 8, 2012
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  • A Web Analytics Primer - What Does It All Mean?

    Web Analytics Primer

    This article is for the beginners, anyone who is making the perilous journey into the treacherous realm of online marketing, and all of the developers and designers who are curious about measuring and improving their websites based on good old data. It aims to provide a brief definition of each of the major web analytics metrics, what they mean, why they matter, and which types of websites each are most relevant to.

    Jordan Louis - April 18, 2012
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