Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

  • Conversion Rate Optimization Maturity Model: People

    Conversion Rate Optimization

    I consider People as a key asset of the CRO framework. The human resources behind your everyday conversion optimization activities matter the most. They drive insights, prototype and design ideas, setup tests and evaluate them when time is right. It is the glue that sticks all other pillars together and makes conversion optimization possible and effective.

    Michal Parizek - March 25, 2013
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  • Google Analytics Tips & Tricks From MeasureCamp

    Google Analytics Tips & Tricks

    his article presents some of the Tips & Tricks shared by me in the MeasureCamp unconference, on a session called 'GA Tips and Tricks'. The tips are moderately advanced techniques but all approachable by anyone with reasonable JavaScript and Google Analytics (GA) skills.

    Doug Hall - March 18, 2013
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  • Clicks to Bricks - Important Lessons For Retailers

    Online and Offline Marketing Techniques

    Like it or not, e-commerce is a fact of life for virtually all retailers, as the story I am about to tell you shows. A good website with an efficient checkout process (and good products!) are essential in any e-commerce venture; but good old-fashioned service and paying attention to details are, ultimately, what matters.

    Rod Jacka - March 5, 2013
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  • The Ultimate Guide to Google Analytics Profile Filters

    Google Analytics Filters

    Google Analytics offers 3 main ways to segment your data: custom variables, advanced segments and profile filters. This article aims to uncover the exciting world of profile filters, from what it means to a top 10 list of useful filter profiles.

    Paul Koks - February 26, 2013
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  • Analytics Education - Resources & Academic Programs

    Analytics Education - Resources & Academic Programs

    Over the years I have met countless analysts around the globe, be it in conferences, training programs, client meetings or online. Some were true analytics geeks and others were just starting their careers, but one thing that I have always felt was missing, especially for the beginners, is a place centralizing the top resources and programs available. This article is my attempt to provide a good resource list.

    Daniel Waisberg - February 12, 2013
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  • A Call To Action For Fundamental Improvements In Digital Analytics

    A Call To Action For Fundamental Improvements In Digital Analytics

    Fundamental change and improvements are needed to raise the maturity of digital analytics, a.k.a. web analytics. This article provides some background for this assertion and highlights 3 specific areas of need and opportunity. It is not intended as either a complete list, or even a perfectly defined list. Solutions are directionally indicated, but the article is intended to provoke thought; it is not a detailed roadmap.

    Joe Reach - February 7, 2013
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  • Pan-Session Analysis With Google Analytics

    When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits by the same person. For almost every website it is an incredibly, powerful way to understand your visitors better. By applying the insights you derive from this analysis, you can further optimize your visitor's experience and conversion rate.

    Paul Koks - February 4, 2013
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  • Conversion Rate Optimization Maturity Model

    Conversion Rate Optimization Maturity Model

    This article describes a Maturity Model of Conversion Rate Optimization as a potential way of defining what are the core assets of a successful conversion rate optimization company.

    Michal Parizek - January 29, 2013
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  • Attribution Modeling & Multi-Channel Funnels With Google Analytics - Beyond Last Click

    Attribution Modeling & Multi-Channel Funnels With Google Analytics

    Learn how systems like Google Analytics Multichannel Funnels, and attribution modeling allows us to reclaim control over our ROI, and our ability to effectively use these new measurement tools results in a competitive advantage, and greater efficiencies in marketing spending.

    Online Behavior - January 23, 2013
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  • Google Universal Analytics: A User-Centric Approach

    Google Analytics - Universal Analytics

    Learn more about user-centric analytics, an extremely valuable approach. It can tell you a lot about your visitors. But, it can go beyond that to tell you more in-depth information about their visits and their habits. It essentially gives you an overview of their behavior, which in turn, provides you with a better understanding of your customers.

    Feras Alhlou - January 15, 2013
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