Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

  • A Real Life Analytics Metaphor

    Real Life Analytics Metaphor

    Suppose you own a restaurant in a highway rest area. You want to understand how your visitors behave and to optimize the restaurant to better serve your clients. How would you do that? And how is it related to Web Analytics? Here is how...

    Daniel Waisberg - August 28, 2013
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  • Google Analytics Dashboards: A Step-By-Step Guide

    Google Analytics Dashboards

    In this article you will learn how to use Google Analytics Dashboards, they are a great way to keep track of your website. It can save a lot of time on your (and your colleagues) day-to-day so it is certainly worth to invest some time to have the right data in there.

    Daniel Waisberg - July 30, 2013
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  • Paid Search Bid Optimization With Google Analytics

    Paid Search Bid Optimization With Google Analytics

    In this article you will learn advanced tips and tricks for Adwords bid optimization using Google Analytics. Yehoshua Coren shares some of his processes and approaches to optimizing paid search campaigns using Google Analytics.

    Yehoshua Coren - July 17, 2013
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  • 3 Ways To Improve Web Video Conversion Rates

    3 Ways To Improve Web Video Conversion Rates

    There is no doubt that videos help improve the overall conversion rates for your website, and using the tips in this article will also help you to increase the success of your web video in its own right. Visitors to your site should be drawn into watching your video, engaged by it and should then want to make an enquiry as a result. If your video isn't converting then there is no point in you having it!

    Sean McPheat - July 4, 2013
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  • Increasing Revenue by Decreasing Bounce Rate

    Decreasing Bounce Rate

    Learn three simple steps that help you to reduce your bounce rate by 20 percent or more, meaning more visitors will find your content and site valuable. After that, you'll only have to convince them to stick around long enough to buy.

    Stephen Woessner - June 18, 2013
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  • Analytics – Balancing The Creative And The Logical

    Analytics – Balancing The Creative And The Logical

    When most people hear 'analytics', they think numbers and they often assume that numbers must be one of those 'left-brained' things that only engineering types can master. I believe any good analyst must have a foot placed firmly in both camps to be effective. Here is why...

    Rod Jacka - May 28, 2013
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  • Measuring Social Media ROI With Google Analytics

    Measuring Social Media Value and ROI

    This post covers best practices for ensuring you have accurate and actionable data inside Google Analytics and also step outside of the tool to complete the full picture and establish onsite and offsite metrics to help us report on our success and most importantly, drive action.

    Benjamin Mangold - April 18, 2013
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  • 51 Tips To Succeed With Web Analytics

    Tips To Succeed With Web Analytics

    This article provides 51 tips to help professionals implement Google Analytics, configure the tool, use it to analyze online behavior and optimize websites. Sit down and relax, here we go!

    Paul Koks - April 10, 2013
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  • Guide To Google Analytics User Permissions

    Google Analytics User Permissions

    In this article, we'll look at how you can wrap your head around the user permissions options on Google Analytics and offer suggestions on how to make them work for you.

    Jordan Louis - April 2, 2013
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  • Google Universal Analytics For Offline Behavior

    Google Universal Analytics

    This article shows how to approach an implementation of Google Universal Analytics to track offline behavior. While the focus is on the Google Analytics account design, rather than the codes necessary to make it happen, you will find links to relevant code explanations whenever necessary.

    Daniel Waisberg - March 27, 2013
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