The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
In this post David Krevitt discusses how he uses Google Sheets Add-ons to explore and analyze data - like spreadsheet magic, or painting with data. He describes (and links to) templates he created to find SEO improvement opportunities.
In this article, you will learn how to use Google's Data Studio and BigQuery to create your own dashboards, using an example created to visualize 2016 Election Cycle Donations, exploring public FEC data curated by OpenSecrets.org.
Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions on incomplete or inaccurate data? In this post Paul Koks discusses the most common mistakes found on Google Analytics setups and provides clear solutions for each of them.
In this article Doug Hall explores some common use cases for iframes and discusses how they can be used well without wreaking havoc on your Google Analytics data.
In this article Daniel Waisberg presents a visualization using data from the US Bureau of Labor Statistics to show trends in US Unemployment Rates segmented by Age, Gender and Race / Ethnicity.
In this article Daniel Waisberg discusses an important development in the DFP & Google Analytics 360 integration: the Audience Sharing feature (beta) that allows publishers to share Google Analytics 360 Audiences with DFP bringing a series of benefits.
This article shows you just how simple it is to connect Google Data Studio to Google Analytics and from there, indicates how to really make the most of Data Studio's fantastic data visualization and reporting features.
This article shows examples of dashboards that can be updated in real time and used by marketers, developers, content-managers and even analysts (!) in Ecommerce projects.
In this article you will learn about creative usages of Google Analytics features, how to make the most out of the tool with the capabilities offered.
In this article I will go over the highlights of the new Google Analytics - Search Console integration and describe use cases on how the improved reports available can be used to analyze Search Engine Optimization and extract insights from the data.