The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
As a comic book fan, Daniel Waisberg decided to look at publicly available data to understand which movies in the MARVEL and DC cinematic universes succeeded from a monetary perspectives. Hold your breath!
In this article Daniel Waisberg provides a step by step guide on how to use Data Studio. He focuses on how to access / transform / manage your data and how to visualize / collaborate / share it.
In this article I will go over the highlights of the new Google Analytics - Search Console integration and describe use cases on how the improved reports available can be used to analyze Search Engine Optimization and extract insights from the data.
In this article, Daniel Waisberg goes through the main Google Analytics Mobile App functionality that will now be available to you, including the scorecards, dashboards and visualizations.
This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.
This article goes through the process of Data Landscaping, which will provide you with a map and a set of prioritised actions that move you towards a more effective way of accessing and understanding your data.
There is a lot of useful and interesting data held in your Google Analytics account that could be used to drive content on your site and apps. In this tutorial you will learn how to create a Top Authors widget using the Google Analytics API, Google App Engine (Python) and Google Tag Manager.
Learn how to use Google Analytics to understand how customers move through your website, where they fall off before making a purchase, how they're interacting across devices and more!
In this post I share the Top 10 Google Analytics tips drawn from my weekly tips column on the official Google Analytics Google+ page. I try the best I can to keep them very actionable, i.e. something that you can do right after reading the tip. Check it out...
This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.