Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

  • Visualization Techniques to Communicate Data

    In this article you will learn several techniques that will help you create more effective charts to communicate the underlying data. By applying deliberate thought, a handful of best practices, and allocating sufficient time in projects for the data visualization step, you can boost the impact of your charts.

    Ben Collins - April 11, 2017
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  • Visualizing Marvel & DC Cinematic Universes - POW!

    MARVEL DC Data Analysis

    As a comic book fan, Daniel Waisberg decided to look at publicly available data to understand which movies in the MARVEL and DC cinematic universes succeeded from a monetary perspectives. Hold your breath!

    Daniel Waisberg - October 13, 2016
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  • Google Data Studio: A Step-By-Step Guide

    Google Data Studio

    In this article Daniel Waisberg provides a step by step guide on how to use Data Studio. He focuses on how to access / transform / manage your data and how to visualize / collaborate / share it.

    Daniel Waisberg - May 27, 2016
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  • Google Tag Manager: A Step-By-Step Guide

    Google Tag Manager

    This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.

    Daniel Waisberg - February 12, 2016
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  • Nuts and Bolts of Chart & Graph Types [infographic]

    Chart & Graph Types Infographic

    This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.

    Daniel Waisberg - November 27, 2011
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  • Documentation Is the Backbone of Analytics

    Analytics documentation

    So, you can't find enough time to do the stuff you want to do at work because you are very busy? Take heart. It's possible to arrange your work to spend more time on the big questions, but it'll take some work to get there. How? Read on...

    Baris Akyurek - March 14, 2017
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  • Google Analytics Segments in Data Studio

    Google Analytics Segments in Data Studio

    Learn how to use Google Analytics Segments inside Data Studio and why it is such an important feature for visualizing your data.

    Lizzie Silvey - March 8, 2017
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  • Machine Learning Through Google Tag Manager

    In this article you will learn how you can start using Machine Learning today to enhance your own digital analytics capabilities.

    Online Behavior - February 28, 2017
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  • Online Marketer, Web Analyst, or Data Scientist?

    Online Marketer, Web Analyst, or Data Scientist?

    The state of the industry is changing. Quite soon, the online marketer will be a web analyst, and a data scientist too. Are you ready for the change?

    Tsahi Levy - February 20, 2017
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  • Reporting Search Performance in Google Data Studio

    Reporting Search Performance in Google Data Studio

    This article is a quick overview of the Search Console data connector for Data Studio. Daniel Waisberg discusses all metrics and dimensions available and brings them to life with examples.

    Daniel Waisberg - February 13, 2017
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