AB Testing

A/B test consists of creating alternative pages for a specific page and showing each of them to a certain percentage of visitors. The redirects are usually performed by JavaScript tags, and cookies are used to provide the same versions to returning visitors. The most important advantage of this method over multivariate testing is the design freedom when it comes to layout changes.

  • Serendipity Feeling Increases Online Conversion

    Serendipity Feeling Increases Online Conversion

    Good food and the feeling that you’re special are the two main reasons that many people return to the same restaurant. Websites should be able to deliver the same experience to its customers. Learn more about how to do it.

    Dennis van der Heijden - August 2, 2011
    Read More
  • A/B Testing SEO friendly

    A/B Testing for SEO

    Website Testing is one of the most important conversion optimization techniques. However, it should be used taking into consideration the wider context of online marketing. In this post I will show a case study on how to account for SEO when using AB testing in websites. I will first discuss how A/B test can hurt SEO and then provide a way to solve the issues that might be caused by A/B tests.

    Michal Bitton Nassimian - February 21, 2011
    Read More
  • 5 Tips & Tools to Boost Website Conversions

    Conversion Rates Optimization

    There are seemingly countless ways to improve your website, but as always, limited time and resources. When done right, the website optimization process can be relatively painless, and bring about significant gains in conversion rates and revenue. Learn more about where to start your journey to a more optimized website.

    Andrew Follett - December 8, 2010
    Read More
  • Advanced A/B Testing Tactics That You Should Know

    Advanced AB Testing Techniques

    A/B testing is as simple as designing two versions of a webpage, splitting the traffic amongst those versions and choosing the version that produces maximum conversions. However, in order to truly boost your conversions, you need to know some of the advanced A/B testing tactics that only experienced practitioners currently use. Learn how to do it from this article.

    Paras Chopra - December 1, 2010
    Read More
  • Marketing Optimization In The Presidential Campaign [video]

    Marketing Optimization In The Presidential Campaign

    In this presentation delivered at Stanford, Dan Siroker, responsible for Analytics & Testing at the Obama Campaign, describes how they used data to win the presidential election. He shares numbers and insights into how to apply Analytics to drive decision making on developing, designing, and marketing a website.

    Read More
  • Cause, Effect, and Split Testing

    Cause, Effect, and Split Testing

    One of the topics web analysts often deal with is analyzing the relationship between what a visitor sees and what they do. But how can we know if viewing certain content leads to a conversion or is there something else at play?

    Ophir Prusak - October 26, 2010
    Read More
  • Landing Pages Serving

    Landing Pages Serving

    We should not treat the serving of landing pages any different from the serving of ad banners. I would argue that we need to use superior methods and devote larger parts of our budget to the optimization of the serving of landing pages and its content; the landing page is the place where the user makes an actual commitment as opposed to just clicking a banner.

    Gilad Hellerman - August 4, 2010
    Read More
  • Split Testing Framework

    Split Testing Process

    This article presents a framework for split testing. From an overview of the most common techniques (AB and Multivariate Testing) to the resources needed for testing (People, Process, Technology) and the value it brings to the organization.

    Daniel Waisberg - June 30, 2010
    Read More
  • Top Ten Tips for Testing Success [video]

    Top Ten Tips for Testing Success

    This video, presented by Eric T Peterson, provides tips in order to succeed in Website Testing. Eric starts by showing the value of testing to website improvement, as he says: "Testing and Optimization allows you to slowly yet incrementally improve the quality of your website and improve the quality of the customer experience."

    Read More
  • Test Segmentation for Higher Conversion Rates

    Test Segmentation for Higher Conversion Rates

    Testing is one of the most important techniques when it comes to website optimization. It shows us what the users like, how they react to design, which content they are looking for, which offer is more attractive, and so on. However, "users" are not a bunch of robots with the same needs and tastes.

    Daniel Waisberg - May 22, 2010
    Read More
Online Behavior © 2012