This article, written by Google's Analytics Advocate Krista Seiden shows how to successfully build an optimization and testing culture by outlining an ongoing process for data usage, analysis and communication.
In this post Kristoffer Olofsson provides a guide to the new Enhanced Ecommerce methods for product impressions and detailed views, which will give us actionable insights that we can work with to continuously improve the presentation of products and the performance of our ecommerce business.
When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular processes results in poor results and in longer optimization cycles. In this article you will learn an effective methodology that will lead you to more successes and allow you to do more with less.
Content experiments for mobile apps can be extremely valuable to a business. We are no longer dependent on long development cycles as soon as we want to test something new. And when we do want to test, we can do so faster, more accurately, and with more certainty to avoid costly mistakes based on hunches. Learn how!
This article provides important statistical references and actionable tips in order to run A/B Tests in a professional way. The ideas reflected in this article will help you improve your A/B testing techniques for better decision making and conversion rates.
There can be defined several maturity stages of your online testing program. The more mature you do online testing the higher your chances are to get conversion lifts. If testing belongs to your responsibilities read it carefully and work on the progress to shift your organization up on the online testing maturity ladder.
Knowing is the first step in figuring out what to change. Fortunately, there are a host of tools out there that allow you to tap into how visitors interact with your website. Learn more about tools you can use to collect research data to optimize your website.
Chris Goward, Co-Founder & President of WiderFunnel Marketing Optimization, presents tips and cases studies on Conversion Optimization and describes how to get results.
In this post I go over the new Google Analytics Content Experiments, a tool that can be used to create A/B tests from inside Google Analytics. This tool has several advantages over the old Google Website Optimizer, especially if you are just starting the website testing journey. Content Experiments provide a quick way to test your main pages (landing pages, homepages, category pages) and it requires very few code implementations.
Who are your landing page visitors, and what do you know about them? The answer to this question is the foundation for a successful landing page strategy. It will help you answer all of the questions about what should or shouldn't be on your page.