• Analytics Education - Resources & Academic Programs

    February 12, 2013 Analytics Education - Resources & Academic Programs

    Over the years I have met countless analysts around the globe, be it in conferences, training programs, client meetings or online. Some were true analytics geeks and others were just starting their careers, but one thing that I have always felt was missing, especially for the beginners, is a place centralizing the top resources and programs available. This article is my attempt to provide a good resource list.

  • Pan-Session Analysis With Google Analytics

    February 4, 2013

    When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits by the same person. For almost every website it is an incredibly, powerful way to understand your visitors better. By applying the insights you derive from this analysis, you can further optimize your visitor's experience and conversion rate.

  • Attribution Modeling & Multi-Channel Funnels With Google Analytics - Beyond Last Click

    January 23, 2013 Attribution Modeling & Multi-Channel Funnels With Google Analytics

    Learn how systems like Google Analytics Multichannel Funnels, and attribution modeling allows us to reclaim control over our ROI, and our ability to effectively use these new measurement tools results in a competitive advantage, and greater efficiencies in marketing spending.

  • Google Universal Analytics: A User-Centric Approach

    January 15, 2013 Google Analytics - Universal Analytics

    Learn more about user-centric analytics, an extremely valuable approach. It can tell you a lot about your visitors. But, it can go beyond that to tell you more in-depth information about their visits and their habits. It essentially gives you an overview of their behavior, which in turn, provides you with a better understanding of your customers.

  • Digital Analytics For Non-Ecommerce Websites

    November 14, 2012 Digital Analytics For Non-Ecommerce Websites

    Accepted business practice dictates that website performance is measured in some way, usually through Digital Analytics data. But the metrics commonly used are essentially vanity metrics, not actionable insights. Using the techniques described in this article you will be able to analyse your data as Amazon does - using value as a KPI.

  • Four Important Website Redesign Questions Google Analytics Can Help You Answer

    November 5, 2012 Website Redesign & Google Analytics

    When you think about redesigning a website, you need to have a plan. To come up with a plan, you need to know what's going on. Web Analytics is an invaluable tool to help you decide what to do with your website, and to do it better. Learn how to redesign your website using a data-driven approach.

  • Google Analytics Sampling Demystified

    September 18, 2012 Google Analytics Sampling

    This article is a comprehensive account of how Google Analytics samples particularly large amounts of data. Jordan Louis explains the meaning and situations in which sampling is applied as well as how to deal with it.

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