April 22, 2014
March 31, 2014
We've all been there. Everything on surface looks like it's running smoothly. Data is coming in. The 30,000-foot view of your account looks like business as usual. You start upping your analytics game. Maybe you took some training and you're getting your hands dirty asking the tough questions of your data. But how do you know if you can trust your data in the first place?
March 24, 2014
In this post you will learn everything you need to know about Google Analytics Cost Data Upload, a feature that allows you to import the extra pieces of data belonging to your non-AdWords paid campaigns into Google Analytics.
March 10, 2014
In this article Scott Shannon looks at the new demographic and psychographic segments in Google Analytics, and we learn how we can use this information to help inform our marketing and advertising initiatives. Using user segments in conjunction with audience/customer demographics opens up a whole new realm for web analysts and marketers.
March 4, 2014
This article is a step-by-step guide on how to visualze Google Analytics data using the R programming language, a powerful statistical language. It provides both the the code necessary to do so and the explanations on how to make it work.
February 12, 2014
This tutorial is a step-by-step guide on how to integrate Fusion Tables and Google Analytics. I present an App Script that gets data using the Google Analytics API and populate it into Fusion Tables.
February 6, 2014
In this post, Kristoffer Olofsson walks us through how the BigQuery Export feature for Google Analytics Premium is put together, what it looks like, and some important things to be aware of when considering BigQuery Export as part of your Analytics solution.
In this article I provide a quick step-by-step guide to use Fusion Tables to visualize Google Analytics data: how to bring the data, prepare it and visualize it using great charts.