• Measuring The Full Customer Journey

    September 23, 2015 Measuring The Full Customer Journey

    Having only fraction of the data leads to suboptimal and sometimes inaccurate decisions. The 360 integration of all channels and a successful cross-device measurement is the key to success. Google Analytics Premium and DoubleClick Campaign Manager offer a supreme solution for that with the power of data in a well known user interface.

  • Building Google Analytics Powered Widgets

    May 28, 2015 Google Analytics Powered Widgets

    There is a lot of useful and interesting data held in your Google Analytics account that could be used to drive content on your site and apps. In this tutorial you will learn how to create a Top Authors widget using the Google Analytics API, Google App Engine (Python) and Google Tag Manager.

  • Using Google Analytics to Understand Your Customers

    March 17, 2015 Customer Analytics

    Learn how to use Google Analytics to understand how customers move through your website, where they fall off before making a purchase, how they're interacting across devices and more!

  • Best Practices For Table Filters In Google Analytics

    March 11, 2015 Advanced Table Filters on Google Analytics

    Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the interface. In this article you will learn best practices when it comes to table filters and a few related topics.

  • Guide To The Google Tag Manager API

    March 4, 2015 Guide To The Google Tag Manager API

    In this article, Google Developer Expert Simo Ahava, walks you through how the Google Tag Manager API works, what you can do with it, and then he wraps things off with a simple example, where he uses Python to list the GTM accounts and containers your Google ID has access to. Fasten your seat belts!

  • Testing Statistical Significance On Google Analytics Data

    February 25, 2015 Testing Statistical Significance On Google Analytics Data

    This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise. In this article you will learn how to use GA Effect and interpret the results.

  • Google Tag Manager Injector: Painless Tagging

    February 18, 2015 Google Tag Manager Injector: Painless Tagging

    This article provides a step-by-step guide to Tag Manager Injector (TMI), a free Chrome extension designed to make the transition to Google Tag Manager as quick and painless as possible.

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