• Explaining Google Analytics to Your Boss

    December 10, 2015 Explaining Google Analytics

    This guide is meant to cover the basics about how Google Analytics works, what the numbers actually mean, and how you should begin to report on it. If you've used Google Analytics extensively, forgive me for the review, but I feel it's worth re-familiarizing yourself with the core concepts and definitions, if only to solidify your understanding.

  • Measuring Page Velocity with Google Analytics

    December 1, 2015 Page Velocity

    One of the most basic questions asked by marketers is: "How much content is being consumed on my website?" - In this article you will learn an advanced technique called Page Velocity to help you answer that question on Google Analytics.

  • Bulk Analytics Configurations with Google Sheets

    November 10, 2015 Google Sheets Add-On for Google Analytics Configurations

    In this article you will learn about a Google Sheets add-on created by Pedro Avila, Senior Solutions Architect at Google, that will help Google Analytics users manage their custom dimensions in a more robust and organized way, while using an interface they are comfortable with.

  • Running Semi-Automated Tasks on Google Analytics

    November 4, 2015 Semi-Automated Google Analytics Tasks

    Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management API, but the functions you need just aren't available? Well then, read this article to learn an easy way to perform such tasks in a semi-automated way.

  • Measuring The Full Customer Journey

    September 23, 2015 Measuring The Full Customer Journey

    Having only fraction of the data leads to suboptimal and sometimes inaccurate decisions. The 360 integration of all channels and a successful cross-device measurement is the key to success. Google Analytics Premium and DoubleClick Campaign Manager offer a supreme solution for that with the power of data in a well known user interface.

  • Building Google Analytics Powered Widgets

    May 28, 2015 Google Analytics Powered Widgets

    There is a lot of useful and interesting data held in your Google Analytics account that could be used to drive content on your site and apps. In this tutorial you will learn how to create a Top Authors widget using the Google Analytics API, Google App Engine (Python) and Google Tag Manager.

  • Using Google Analytics to Understand Your Customers

    March 17, 2015 Customer Analytics

    Learn how to use Google Analytics to understand how customers move through your website, where they fall off before making a purchase, how they're interacting across devices and more!

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