• Demystifying Google Analytics Direct Traffic

    April 6, 2016 Google Analytics Direct Traffic

    In this article, Doug Hall covers exactly what Direct means on Google Analytics, how to understand it, when it is correct or due to an error and how to solve it.

  • Understanding Google Analytics Goals & Funnels

    March 1, 2016 Understanding Google Analytics Goals & Funnels

    In this article, Doug Hall discusses how Google Analytics goals and funnels work and, on the way, also demonstrates how approaching the subject from an analytical perspective helps you develop a more complete understanding than otherwise.

  • Google Tag Manager: A Step-By-Step Guide

    February 12, 2016 Google Tag Manager

    This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.

  • DoubleClick for Publishers & Google Analytics 360

    January 20, 2016 DoubleClick for Publishers & Google Analytics 360

    In this article Daniel Waisberg provides a quick explanation of publishers integrations available on Google Analytics 360, including DFP, Ad Exchange and AdSense.

  • Funnel Analysis with Google Analytics Data in BigQuery

    January 12, 2016 Funnel Analysis with Google Analytics Data in BigQuery

    In this article, you will learn the benefits of using Google BigQuery for funnel analysis as opposed to the Google Analytics Premium user interface. In order to make the solution clear Doug Mackenzie goes over the basic structure of an SQL query for funnel analysis and explain how to use Funneler, a simple Windows application to automate query-writing.

  • Explaining Google Analytics to Your Boss

    December 10, 2015 Explaining Google Analytics

    This guide is meant to cover the basics about how Google Analytics works, what the numbers actually mean, and how you should begin to report on it. If you've used Google Analytics extensively, forgive me for the review, but I feel it's worth re-familiarizing yourself with the core concepts and definitions, if only to solidify your understanding.

  • Measuring Page Velocity with Google Analytics

    December 1, 2015 Page Velocity

    One of the most basic questions asked by marketers is: "How much content is being consumed on my website?" - In this article you will learn an advanced technique called Page Velocity to help you answer that question on Google Analytics.

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