Google Analytics Best Practices & Future [interview]

"The future of Digital Marketing is selling ads on refrigerators. It's gonna be huge!"

Justin Cutroni talks to Daniel Waisberg about Google Analytics best practices, latest developments, and the future of the Web Analytics industry.

Justin starts by discussing the latest Google Analytics developments and the reasons behind them. According to him:

Google is really listening to us as a community, as marketers and Analysts, on what we are trying to measure and what behavior we are trying to understand, and they are trying to give us the tools that really attack those problems.

He then discusses best practices on designing Google Analytics accounts, which is a process of translating business goals into product implementation. He shares valuable tips for newbies on how to get started with Google Analytics: what to look for and powerful techniques that are usually missed.

Last, Justin and Daniel discuss the future of Analytics and how different people with different levels of expertise should be offered different tools and capabilities, as people often get scared by too powerful tools. Justin discusses this issue in-depth in his article Radically Rethinking Web Analytics

Justin Cutroni

Justin CutroniJustin Cutroni is the Analytics Advocate at Google. He is the author of Google Analytics (published by O'Reilly) and co-author of Performance Marketing with Google Analytics (published by Wiley). You can connect with Justin through his blog, Analytics Talk or follow Justin on Twitter or Google +. Justin has worked as a Google Analytics Certified Partner for the last 5 years and now he works for Google.

More Articles and Videos by Justin Cutroni

Daniel Waisberg

Daniel Waisberg is the Owner of Conversion Journey, a consultancy that provides insights on improving the performance of websites. He is also the founder & Editor of Online Behavior. He is a frequent speaker at industry conferences and member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Google+ or on Twitter @danielwaisberg.

Online Behavior © 2012