Google Analytics Users' Great Conference Videos

This is the Google Analytics Users' Great Conference (GAUGE) branded channel at Online Behavior. These videos will help you to improve your skill with Google Analytics through learning practical knowledge from the industry top experts and Google employees.

  • Marketing Analytics: From Signup To Retention

    January 3, 2013 Marketing Analytics: From Signup To Retention & Lifetime Value

    In this presentation, Matthew Trifiro explains how to use Customer Lifetime Value, Acquisition Costs, and Retentions Rates in order to increase the conversion rate at every touch point and the velocity of the overal conversion funnel.

  • Taking Analytics to the Next Level [video]

    July 5, 2012 Taking Analytics to the Next Level

    Justin Cutroni, Analytics Advocate at Google, says it's time to 'refresh' the approach to metrics. See how he uses 'events' to change how we gather and analyze data for both informational and e-commerce sites.

  • Tracking E-Commerce on Google Analytics [video]

    June 21, 2012 Tracking E-Commerce on Google Analytics

    Joe Christopher, Analytics Director and Partner at Blast Advanced Media, speaks on tracking e-commerce on Google Analytics. His talk focuses on the business requirements, tracking recommendations, tracking e-commerce transactions, and powerful e-commerce custom variables.

  • Getting Started with Google Analytics [video]

    June 7, 2012 Getting Started with Google Analytics

    This video helps webmasters and aspiring analysts to become familiar with the basic uses of Google Analytics. The talk touches the Administration, segmentation, and comprehension of basic Google Analytics data.

  • Optimize Websites for Engagement: 5 Lessons [video]

    May 24, 2012 Optimize Websites for Engagement - Dan Siroker

    Dan Siroker of Optimizely talks about how to beat the back button and optimize for engagement. He imparts the following 5 lessons: Define Success, Reduce Choices, Focus on Your Call to Action, Fail Fast, and Start Today.

  • Maximize Life Time Value - Not Conversions [video]

    May 10, 2012 Maximize Life Time Value - Not Conversions

    Today's metrics are generally flawed. Even conversion is a flawed metric, because anyone can increase conversions simply by offering significant discounts. ROI is a better metric, but it too misses the lifetime value of a customer. This video discusses the need to look beyond the 'one-night-stand' metrics into the overall value of a customer.

  • Understand Google Analytics Advanced Segments [video]

    May 8, 2012 Google Analytics Advanced Segments

    Nick Iyengar shows several examples of advanced segmentation using Google Analytics, including how to segment by number of keywords in an AdWords phrase, AdWords position, engaged readers, and more. In this video, Iyengar shows how advanced segmentation and deeper drilldown into the analytics can help a business focus its efforts best.

Online Behavior © 2012