Google Analytics Users' Great Conference Videos

This is the Google Analytics Users' Great Conference (GAUGE) branded channel at Online Behavior. These videos will help you to improve your skill with Google Analytics through learning practical knowledge from the industry top experts and Google employees.

  • Analytics, Statistics & The Case of the Missing Ring

    April 15, 2013 Analytics, Statistics & The Case of the Missing Ring

    The web/digital analytics industry is still young, very young in the scheme of things. When compared to the discipline of statistics with hundreds of years of development, there is so much that web analytics professionals can learn.

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  • Marketing Analytics: From Signup To Retention

    January 3, 2013 Marketing Analytics: From Signup To Retention & Lifetime Value

    In this presentation, Matthew Trifiro explains how to use Customer Lifetime Value, Acquisition Costs, and Retentions Rates in order to increase the conversion rate at every touch point and the velocity of the overal conversion funnel.

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  • A Sales Channel And A Market Research Tool [video]

    September 20, 2012 A Sales Channel And A Market Research Tool

    Andrew Bakonyi and Gary Angel discuss the uses of online customer surveys in gaining insights into customers and sales at HP. They give examples of how these surveys have affected company policy, and explain why online surveys are often a better choice than behavioral analytics, particularly for issues of customer analysis and sentiment.

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  • Conversion Optimization Tips & Cases [video]

    August 31, 2012 Conversion Optimization Tips & Cases [video]

    Chris Goward, Co-Founder & President of WiderFunnel Marketing Optimization, presents tips and cases studies on Conversion Optimization and describes how to get results.

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  • Extracting Economic Insights From LinkedIn [video]

    August 27, 2012 Extracting Economic Insights from the LinkedIn Dataset

    Using examples from LinkedIn's dataset, as well as from day-to-day life, Scott Nicholson discusses the process of going from a dataset to helping companies, consumers, and the world as a whole.

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  • Analytically Serious About In-Game Advertising [video]

    August 16, 2012 Analytically Serious About in Game Advertising

    Jack Koch of Electronic Arts describes how his company built an advertiser analytics system which is scalable, cross-platform, and actionable.

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  • Data Diving For A Good Cause [video]

    August 15, 2012 Data Diving For A Good Cause

    Professor Peter Fader (Wharton), Dr. Sharron Silva, and Janet Couperthwaite discuss the process of getting the best data analytics program possible to encourage Red Cross disaster donors to become sustaining donors.

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Analytics, Statistics & The Case of the Missing Ring
eMetrics Marketing Optimization Summit Videos

Analytics, Statistics & The Case of the Missing Ring

The web/digital analytics industry is still young, very young in the scheme of things. When compared to the discipline of statistics with hundreds of years of development, there is so much that web analytics professionals can learn.
Tips To Succeed With Web Analytics
Analytics & Optimization

51 Tips To Succeed With Web Analytics

This article provides 51 tips to help professionals implement Google Analytics, configure the tool, use it to analyze online behavior and optimize websites. Sit down and relax, here we go!
Always Keep Your Goals In Mind
Cartoons

Always Keep Your Goals In Mind [cartoon]

Nothing is simple to accomplish. That is almost a universal truth. If you want to do an analysis, buy a house, find a good university or a new job, you will need to work hard in order to have a good outcome. As Daniel Piza described in a short phrase: "All we learn in life is that the reality is complex, but the desire is simple."
Google Tag Manager
Analytics & Optimization

Google Tag Manager: A Step-By-Step Guide

This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.
Chart & Graph Types Infographic
Analytics & Optimization

Nuts and Bolts of Chart & Graph Types [infographic]

This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts...
Online Behavior © 2012