In Part I David Coletti, VP Digital Media Research & Analytics, ESPN, talked about ESPN metrics across channels and how it finds ways to link them all together. In this presentation, David talks about channel (website, app, offline) usage across the days of the week and about their Fan Relationship Management (FRM).
David also shares insights on how ESPN uses Social Media to reach out to their fans. He goes on to talk about how they apply their insights and best practices to move "parallel path" conversations to unified and powerful storylines, serving fans and bringing advertisers measurable results.
David Coletti is ESPN’s Vice President, Digital Media Research & Analytics. He oversees the audience research efforts for ESPN's digital properties, including ESPN.com, ESPN Mobile, WatchESPN and ESPN3.com. Coletti leads the company’s efforts in tracking and interpreting behavioral trends in the digital space on topics such as online video, mobile technology and social media. He is also charged with developing and evangelizing innovative digital audience metrics and measurement methods. To that end, Coletti serves on the research committees of several leading trade organizations, including the Online Publishers Association, Interactive Advertising Bureau and Media Rating Council, as well as serving on senior client advisory boards of both comScore and Nielsen Online.
Coletti's insights on digital media measurement have appeared in such publications as the Wall Street Journal, New York Times, Hollywood Reporter, Sports Business Journal and Media Post.
Coletti joined ESPN in February 1998 and previous to his current role served as ESPN's Senior Director, Multimedia Sales Research. Prior to ESPN, he worked for TeleRep as a Senior Research Analyst and as an Account Executive for WUTR-TV.