Social Media Optimization Part I - Guy Kawasaki [video]

See video

Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions, shares tips and tricks for Social Media optimization, showing detailed techniques on how he manages his Twitter account to maximize his Followers count and interaction. Guy also describes several ways a company can use Twitter to monitor a brand and its competitors.

According to Guy, the most powerful feature of Twitter is search, the possibility that it gives to marketers to understand and monitor what the world is saying about his/her company and competition for free. During this video Guy shares two scalable tools that can be used to optimize Twitter publishing: Shareaholic and ObjectiveMarketer.

Watch Social Media Optimization Part II

Guy Kawasaki, Managing Director, Garage Technology Ventures

Guy KawasakiGuy Kawasaki is the co-founder of Alltop.com, an online magazine rack of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Guy is the author of ten books, which were highly praised and won several awards. Below is a list of his last 5 books (from last to first):

  1. Enchantment: The Art of Changing Hearts, Minds, and Actions (2011)
  2. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition (2011)
  3. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (2004)
  4. Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services (2000)
  5. How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit (1996)

Subscribe To Our Newsletter For Monthly Updates



Your e-mail will be kept private

Post new comment
The content of this field is kept private and will not be shown publicly.
Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.
Analytics, Statistics & The Case of the Missing Ring
eMetrics Marketing Optimization Summit Videos

Analytics, Statistics & The Case of the Missing Ring

The web/digital analytics industry is still young, very young in the scheme of things. When compared to the discipline of statistics with hundreds of years of development, there is so much that web analytics professionals can learn.
Tips To Succeed With Web Analytics
Analytics & Optimization

51 Tips To Succeed With Web Analytics

This article provides 51 tips to help professionals implement Google Analytics, configure the tool, use it to analyze online behavior and optimize websites. Sit down and relax, here we go!
Always Keep Your Goals In Mind
Cartoons

Always Keep Your Goals In Mind [cartoon]

Nothing is simple to accomplish. That is almost a universal truth. If you want to do an analysis, buy a house, find a good university or a new job, you will need to work hard in order to have a good outcome. As Daniel Piza described in a short phrase: "All we learn in life is that the reality is complex, but the desire is simple."
Google Tag Manager
Analytics & Optimization

Google Tag Manager: A Step-By-Step Guide

This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.
Chart & Graph Types Infographic
Analytics & Optimization

Nuts and Bolts of Chart & Graph Types [infographic]

This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts...
Online Behavior © 2012