Assessing Online Community Management [video]

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"You have to solve problems before you earn the right to have relationships"

Anna O'Brien talks about how Citigroup got started building a measurement program and having that influencing how they go forward. She walks us through the five steps used in the strategy they build for their social media program.

  1. Listen
  2. Analyze
  3. Engage
  4. Measure
  5. Adapt

Anna O'Brien

Anna OBrien is a internet specialist with 6 years of experience, both personally and professionally, researching and leveraging Social Media channels. She has a passion for the internet & is a frequent speaker at Social Media & digital measurement events. Anna is credited with helping Citi become the first financial services company with a verified account on Twitter. A data geek at heart, Anna recently completed her master’s degree at Columbia University in Quantitative Methods in The Social Sciences with an emphasis in new media measurement.

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