In 'Google Analytics For PPC: Integrating AdWords & A/B Testing', you will learn how to integrate AdWords into Analytics and improve campaign performance by shedding light on which campaigns are failing as a result of suboptimal targeting, poorly designed landing pages, or poor ads.
The eBook also covers Google Analytics Content Experiments, a tool to create A/B Tests. Testing campaigns can significantly increase Return On Investment (ROI) by creating a better experience to website visitors.
The eBook includes a chapter where Daniel provides best practices in order to have data gathered in a clean and accurate way. The chapter discusses code implementation and the settings required for Google Analytics and external campaigns. He also offers tips on how to keep the implementation under control, especially important for large enterprises.
Please note that the content of this eBook is fully included in the Google Analytics Integrations eBook.