Google Analytics: Implementation Best Practices

Submitted by Daniel Waisberg on October 2012

  • Google Analytics: Implementation Best Practices

    Daniel Waisberg - October 21, 2012

    Google Analytics data is as good as its implementation. In order to use Google Analytics as a decision-making tool, companies cannot afford to rely on partial, inaccurate or otherwise misaligned data. Google Analytics must be set up properly to meet the tracking needs and business objectives of a website. 'Google Analytics: Implementation Best Practices' will show you how to best set up Google Analytics so that it reports accurate data.

    We recommend the PDF version (left button below) as it is beautifully designed. It can be viewed in any mobile device using a Kindle app, iBooks app (iPads & iPhones), or other PDF viewer app.




    After payment click on "Return to Online
    Behavior    " to download the eBook.

    Read More
    • More Details 

    In ‘Google Analytics: Implementation Best Practices’ Daniel Waisberg discusses some of the most important steps in order to have data gathered in a clean and accurate way. He first discusses code implementation and then the settings required for Google Analytics and external campaigns. Last, he offers tips on how to keep Google Analytics implementations under control, especially important for large enterprises.

    Please note that the content of this eBook is fully included in the Google Analytics Integrations eBook.

    A Look Into The Book 
    Google Analytics: Implementation Best Practices
    Google Analytics: Implementation Best Practices
    Google Analytics: Implementation Best Practices
    About The Author 

    Daniel Waisberg is the Founder & Editor of Online Behavior. He has worked as a Google Analytics Certified Partner for over 4 years, delivering multiple training programs, account designs, and analytical insights to large and medium businesses (including Google, 888 Holdings, and Caesars Entertainment Corporation.)

    Daniel holds a MSc degree on Operations Research & Decisions from Tel Aviv University where he developed a statistical model using Markov Chains to analyze online behavior. He presents at major conferences such as Google Engage, SMX and eMetrics Summit; he also writes for major portals such as Search Engine Land and Smashing Magazine. A full list of his articles and speaking engagements can be found at danielwaisberg.com





    After payment click on "Return to Online
    Behavior    " to download the eBook.

    Praise For The eBook 
    Daniel's an expert in all things Google Analytics. Listen and learn. I do.
    Danny Sullivan - Editor In Chief, Marketing Land & Search Engine Land
    Daniel does a great job in his book helping users understand how to get up and running with Google Analytics. He cuts through a lot of the noise and offers practical advice about how to get started with Google Analytics. With his book you'll have the basics covered quickly and be on your way to insights fast.
    Justin Cutroni – Analytics Advocate, Google
    Daniel Waisberg is a definitive authority in the analytics and marketing optimization space. One thing that makes him a consistent "must read" is his ability to articulate ideas in a way that's accessible to all levels of marketer, tech-savvy or otherwise. His latest eBook on implementation best practices is essential in the library of all web workers responsible for data: from marketing manager to analyst. Useful links, step-by-step instructions and examples from actual sites make it easy for everyone to follow. As marketing measurement becomes more important daily you need to be sure you're making the best possible use of tools and getting clean, integrated data. This eBook will get you on the right path to doing just that.
    Adam Singer - Product Marketing Manager, Google Analytics

    Online Behavior © 2012