Use Statistics for Illumination Not for Support

by Lor
Cartoon Image
Statistics is a powerful tool in the hands of those who know how to handle it, it can surfaces important insights in the data and direct businesses, scientists, politicians, etc. However, data should be used to direct people and help them make the best possible decisions, not as a way to justify a decision that was already made. This quote by Andrew Land summarizes it perfectly: "He uses Statistics as a drunken man uses lampposts - for support rather than illumination"
Facts vs. Stories [cartoon]
Website Testing
The glory of falling
Be Consistent When Using Multiple Measurement
Online Behavior © 2012