The books below will help you understand the way customers behave on websites and how they make decisions. They will serve as guides on how to better plan, implement, analyze and optimize websites using personalization techniques. And they will help focusing testing efforts in the most profitable places and improve the website usability in a methodical way.
We all like to think we're rational beings. When faced with a decision, we like to think we'll carefully weigh the pros and cons of each possible course of action, then base our decision on a logical analysis. But it just isn't so. Social scientists have shown that decision-making is largely unconscious and automatic and can be manipulated by savvy marketers. Learn more about how those principles apply on Online Experiences.
Defensive Design for the Web is an encompassing guide to creating successful error messages, help, forms, and other crisis points. This is an important subject as website visitors should find their way around whenever something goes wrong during their visit to a website.
This book is a strategic and practical guide to building usable and converting websites. It goes over the importance of web design from a financial point of view and provides important insights to succeed on it. The authors are data-driven and show ways to measure web design success while explaining the usability reasons for such.
Don’t make me think is a classic in Web Usability. This short and highly illustrated book presents concepts that can easily improve any website. The author has a very funny and easy writing style, which makes for a fast and productive read.
This book is focused on offline marketing but can be highly useful for online marketing practitioners. It is especially relevant to Targeting & Segmentation techniques since it is essential as a preparation for finding the different types of customers of a company and analyzing their performance.
This book covers techniques needed in order to extract the most value out of testing. It provides examples and how and where to get started rich examples that demonstrate the power of testing when it comes to improving conversions and revenue.
This book explains all that is needed in order to understand the impact of Social Media efforts made by businesses. From this understanding, the author shows how to optimize and make the most out of it.
This book has a very interesting way to bring basic and important concepts and very advanced techniques side by side. It was written using a friendly tone; it uses every day talk to describe complex subjects.
This book presents techniques to improve website using Google Analytics. The questions answered on the book are: Why Web Analytics is important & what are the available technologies? How Google Analytics works & how it deals with privacy?