Book Reviews

The books below will help you understand the way customers behave on websites and how they make decisions. They will serve as guides on how to better plan, implement, analyze and optimize websites using personalization techniques. And they will help focusing testing efforts in the most profitable places and improve the website usability in a methodical way.

  • Decision-Making: Just How Rational Is It?

    Rational Decision Making

    We all like to think we're rational beings. When faced with a decision, we like to think we'll carefully weigh the pros and cons of each possible course of action, then base our decision on a logical analysis. But it just isn't so. Social scientists have shown that decision-making is largely unconscious and automatic and can be manipulated by savvy marketers. Learn more about how those principles apply on Online Experiences.

    Michael Straker - October 31, 2011
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  • Defensive Design for the Web [book review]

    Defensive Design for the Web

    Defensive Design for the Web is an encompassing guide to creating successful error messages, help, forms, and other crisis points. This is an important subject as website visitors should find their way around whenever something goes wrong during their visit to a website.

    Online Behavior - April 3, 2011
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  • Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads [book review]

    Web Design for ROI

    This book is a strategic and practical guide to building usable and converting websites. It goes over the importance of web design from a financial point of view and provides important insights to succeed on it. The authors are data-driven and show ways to measure web design success while explaining the usability reasons for such.

    Online Behavior - April 26, 2010
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  • Don't Make Me Think: A Common Sense Approach to Web Usability [book review]

    Don't Make Me Think: A Common Sense Approach to Web Usability

    Don’t make me think is a classic in Web Usability. This short and highly illustrated book presents concepts that can easily improve any website. The author has a very funny and easy writing style, which makes for a fast and productive read.

    Online Behavior - April 26, 2010
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  • Marketing Research: Methodological Foundations [book review]

    Marketing Research: Methodological Foundations

    This book is focused on offline marketing but can be highly useful for online marketing practitioners. It is especially relevant to Targeting & Segmentation techniques since it is essential as a preparation for finding the different types of customers of a company and analyzing their performance.

    Online Behavior - April 26, 2010
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  • Always Be Testing: Guide to Google Website Optimizer [book review]

    Always Be Testing: The Complete Guide to Google Website Optimizer

    This book covers techniques needed in order to extract the most value out of testing. It provides examples and how and where to get started rich examples that demonstrate the power of testing when it comes to improving conversions and revenue.

    Online Behavior - April 22, 2010
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  • Social Media Metrics: Measure and Optimize Marketing Investment [book review]

    Social Media Metrics

    This book explains all that is needed in order to understand the impact of Social Media efforts made by businesses. From this understanding, the author shows how to optimize and make the most out of it.

    Online Behavior - March 28, 2010
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  • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [book review]

    Web Analytics 2.0: The Art of Online Accountability and Science of Customer Cent

    This book has a very interesting way to bring basic and important concepts and very advanced techniques side by side. It was written using a friendly tone; it uses every day talk to describe complex subjects.

    Online Behavior - March 27, 2010
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  • Advanced Web Metrics with Google Analytics [book review]

    Advanced Web Metrics with Google Analytics [book review]

    This book presents techniques to improve website using Google Analytics. The questions answered on the book are: Why Web Analytics is important & what are the available technologies? How Google Analytics works & how it deals with privacy?

    Online Behavior - March 25, 2010
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