Krista is an experienced leader in the digital analytics industry, driving analytics and optimization practices at companies such as Adobe, The Apollo Group and most recently Google. Currently, she is an Analytics Advocate for Google where she is responsible for educating and advocating for digital analytics and optimization best practices and running the Google Analytics premium training program.
Prior to joining the Google Analytics team, Krista worked as a Product Marketing Manager for the Google for Work group where she built an internal analytics and optimization practice and team responsible for scaling optimization over 10x and significantly adding to the business bottom line.
As an active member of the digital analytics community, she also co-chairs the San Francisco chapter of the Digital Analytics Association (DAA) and mentors for the Analysis Exchange. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School.