Dr Dave Chaffey is CEO and co-founder of Smart Insights, a digital marketing portal and consultancy who provide advice and software to help businesses succeed online. He has consulted on digital marketing strategy for companies of a range of sizes from larger organisations like 3M, BP, HSBC and Mercedes-Benz UK to smaller organisations like Arco, Euroffice, Hornbill and i-to-i.
Dave’s passion is educating marketers about latest and best practices in digital marketing, so empowering businesses to improve their online performance through getting the most value from their web analytics and market insight.
He is proud to have been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years. Dave has also been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.
Dave is author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence (with PR Smith) and Total E-mail Marketing. He is also author of the Econsultancy best practice guides to Search Engine Optimisation, Paid Search Marketing, Web site design and Managing Digital Channels”.