Alistair Dent is the Head of Training at London PPC Agency, Periscopix. He has an MSc in Economics and Econometrics from the London School of Economics and has been running PPC campaigns for three years. Follow him on Google+.
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Everyone is talking about segmentation, personalization and the software involved. But what if you can't use advanced software or hire a specialist? What if you just don't have the money? Is your business doomed? The answer is no. Here is why...
Google Tag Manager was released about a year ago, and recent updates have made it a much more valuable addition to a digital marketer's toolkit, and here's why.
This quote by William A. Foster represents an essential rule companies should be aware of: quality is something we need to work hard in order to achieve. "Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives."
This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.
This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts...
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Online Behavior discusses online marketing measurement & marketing optimization techniques, tactics, and strategies to help website managers and analysts to understand and optimize websites.