Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [book review]

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Cent

This book has a very interesting way to bring basic and important concepts and very advanced techniques side by side. It was written using a friendly tone; it uses every day talk to describe complex subjects.

A central theme on the author’s philosophy also in his previous book (Web Analytics: An Hour a Day) is that people are essential to make change, they are the ones that will find actionable ways to implement insights learned from the tools. For every $100 you have, you should invest $90 on people and $10 on tools.

This book describes Web Analytics 2.0, defined by the author as "the analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline)."

The book explains techniques that will help the reader to have a successful web strategy: clickstream data, testing, Voice of Customer, social, mobile, video, and others. In addition, it explains how to plan and grow a web analytics career.

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Book Description*

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Author Information*

Avinash Kaushik is the author of the leading research & analytics blog Occam’s Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association. Avinash donates all proceeds from his books to two charities, The Smile Train and the Ekel Vidyalaya Foundation.

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* Information from publisher website

Online Behavior © 2012