- How many people scroll.
- When a person starts to scroll.
- When a person reaches the end of an article.
- When a person reaches the botton of the page.
- Which website visitors are scanning my articles and which are reading my articles.
We will be able to get an accurate measure of which articles are actually read. We can even see which articles are so engaging that visitors continue through the comments to the botto of the page. Very useful stuff.
Another tracking script that I've used recently also comes from Justin Cutroni: keyword ranking tracking, developed in partnership with AJ Kohn. The script measures "the individual keyword rank, group keywords together into indexes and then track the average rank of those indexes over time – all with Google Analytics." And for the tracking they use GA events - very cool! As you probably noticed, we all see a lot of '(not provided)' but, as the deck explains, this is not a problem. The opportunity afforded by this script is to optimise pages - not keywords. You know which keywords your pages are optimised for so you can see the SERP position of pages in the event report - neat!
A few months ago the Google Analytics team rolled out an enhancement to the In-Page Analytics feature: Enhanced Link Attribution. According to their help page (previous link), this improvement will provide the following to its users:
- See separate information for multiple links on a page that all have the same destination. For example, if there are two links on the same page that both lead to the Contact Us page, then you see separate click information for each link.
- See when one page element has multiple destinations. For example, a Search button on your page is likely to lead to multiple destinations.
It is worth doing this as it costs very little in terms of time and effort. And while it may not be as rich as something like ClickTale or CrazyEgg, in many circumstances it is a solid analysis technique.
When you're looking at a GA report, type "?" and you will see the following box:
Keyboard shortcuts make browsing and using reports in GA super fast. Use them - get used to them. Keyboard shortcuts are 'the new black' - very cool.
I anticipate Tim and I will continue to offer GA Tips and tricks in the future MeasureCamp events. It is a great opportunity to help fellow #measure professionals get the maximum value from Google Analytics and to keep up with the rapid pace of change on GA.