Online Behavior Authors

Below are the people that contributed one or more articles to the Online Behavior website. As Cicero (Roman author, orator, & politician) once said: "A room without books is like a body without a soul". The authors below are the books of, they are the most influential thought leaders of the Marketing Optimization industry, and they were kind enough to share their knowledge with us. So thank you authors.

  • Daniel Waisberg's picture

    Daniel Waisberg

    is an Analytics Advocate at Google and the Founder of Online Behavior. Daniel is a frequent speaker on industry events and the author of Google Analytics Integrations (Wiley, 2015). You can find him on or Twitter.

    Note that the ideas published on this website are those of the author only, and not Google's official statements.

  • Akin Arikan's picture

    Akin Arikan

    is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also an evangelist for Unica's web analytics and interactive marketing solutions. Akin's blogs at Multichannel Marketing Metrics

  • Emer Kirrane's picture

    Emer Kirrane

    A DAA-certified Web Analyst and Product Manager at predictive demand start-up GrowthIntel (and previously at Yahoo and Prezi). You can follow her on Twitter @Exxx or connect on LinkedIn

  • Robbin Steif's picture

    Robbin Steif

    is the owner of LunaMetrics, a web analytics and SEO consultancy in Pittsburgh, PA. You can read her writings at LunaMetrics blog or Google+.

  • June Dershewitz's picture

    June Dershewitz

    is the Director of Web Analytics and Customer Insight at Apollo Group, a member of the WAA Board of Directors and a blogger

  • Phillip Klien's picture

    Phillip Klien

    Phillip Klien is the co-founder of FanExam, Predicta and SiteApps, which was recognized as one of Brazil's 25 most innovative companies in 2009, and has received the 2009 WAALTER award by the Web Analytics Association. You can follow him on Twitter @pklien or Google+.

  • Brian Clifton's picture

    Brian Clifton

    (PhD), is an independent author, consultant and trainer who specialises in performance optimisation using Google Analytics. He is former Head of Web Analytics for Google EMEA, the author of the Amazon best seller Advanced Web Metrics with Google Analytics, and a blogger at Measuring Success.

  • Scott Baldwin's picture

    Scott Baldwin

    is a Product Manager at Central 1 Credit Union and blogs about User Experiemce, Design, Web Analytics and other interesting subjects at Benry.

  • Gilad Hellerman's picture

    Gilad Gilad Hellerman

    is the CTO of DSNR Media Group (DMG), a global leader in performance-based advertising serving over 25B impressions a month. Gilad is in charge of envisioning and creating additional technologies to support and enhance its performance capabilities.

  • Rob Graham's picture

    Rob Graham

    is a professor at Harvard University, Emerson College and University of Massachusetts-Lowell. He is also the founder of New Titans Media, a new type of online community that focuses on using technology and understand to enhance how people communicate in digital environments.

  • Vicky Brock's picture

    Vicky Brock

    is co-founder of insight and analytics agency Highland Business Research and a Board Director of the Web Analytics Association. She is a UK based Google Analytics Certified Partner and Seminar for Success Leader.

  • Avi Kedmi's picture

    Avi Kedmi

    is CEO & Founder of Amadesa. He founded the company in 2005 with a passion for delivering solutions that improve the marketer’s interactions with each website visitor.

  • Anna Talerico's picture

    Anna Talerico

    is the executive VP of ion interactive (@ioninteractive), the maker of LiveBall, a landing page management platform. Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Follow her on Google+

  • Ophir Prusak's picture

    Ophir Prusak

    is a veteran Web Analyst based in New York city. He blogs at Analytics Impact about turning Web Analytics into Actionable Insights and is an Optimization Manager at Adobe. Follow him on Google+

  • Tal Schwartz's picture

    Tal Schwartz

    Dr. is the CEO and co-founder of ClickTale. Tal’s vision is to make the web a better place by revolutionizing web analytics and providing deep insights into customer behavior.

  • Paras Chopra's picture

    Paras Chopra

    is the founder of Visual Website Optimizer, world’s easiest A/B and multivariate testing software. Made for marketers who hate technical & integration issues, Visual Website Optimizer makes A/B testing dead-simple by providing an easy-to-use interface, WYSIWYG editor and tag-less integration. This means no messing with HTML or JavaScript code and that tests can be ready to run in less than 5 minutes.

  • Andrew Follett's picture

    Andrew Follett

    is the founder of, a website evaluation tool offering fast, affordable website feedback from design, usability and strategy professionals. Evaluations provide specific recommendations to increase conversion rates using written and visual feedback tools. Andrew also founded, building custom website demos and screencasts.

  • Isaac Waisberg's picture

    Isaac Waisberg

    is a PhD candidate at Stanford's Center for Work, Technology & Organization; where he researches management consulting and the nature of advice. Isaac holds a BSc from the Israel Institute of Technology (Technion), and a MSc from the London School of Economics. Prior to pursuing doctoral studies, Isaac worked as a training and development consultant for IBM and Creo (Kodak).

  • Bob Garcia's picture

    Bob Garcia

    leads product marketing for Webtrends. In his spare time, Bob focuses his energies on his family and enjoying the recreation that the Pacific NW provides as well as importing and marketing his family’s old vine wine from Argentina – Sol de Uco.

  • Dave Chaffey's picture

    Dave Chaffey

    Dr is CEO and co-founder of Smart Insights, a digital marketing portal and consultancy who provide advice and software to help businesses succeed online. Dave is author of five best-selling business books and the author of the Econsultancy best practice guides to Search Engine Optimisation, Paid Search Marketing, Web site design and Managing Digital Channels”. Follow him on Google+

  • Michal Bitton Nassimian's picture

    Michal Bitton Nassimian

    is a team leader at Seperia Search Engine Marketing (easynet), where she manages SEM, SEO, PPC and Web Analytics / Conversion Optimization services of many clients. Michal holds a MA degree in Social Psychology (with honors) from Tel-Aviv university and a BA degree in Social Sciences from Tel-Aviv Yaffo academic college. Follow her on Google+.

  • Geoff Galat's picture

    Geoff Galat

    is vice president, worldwide marketing at Tealeaf, a provider of customer experience solutions that helps companies achieve visibility, insight and answers online.

  • Matthias Bettag's picture

    Matthias Bettag

    works as a Web-Expert for Bayer Healthcare Pharmaceutical's "Global Business Support" since 2007. This function supports the global business units regarding planning, measurement, analysis and optimization of marketing websites. He is also the German country manager of the Web Analytics Association (WAA) and lives in Berlin, Germany.

  • Jennifer Agustin's picture

    Jennifer Agustin

    has more than 10 years of experience in online marketing, with a focus on demand generation, content marketing, and marketing programs. She currently holds the position of Director at Bizo, a B2B audience targeting platform and ad network.

  • Danny Hen's picture

    Danny Hen

    is VP Marketing and Business Development at Personyze. Personyze’s goal is to enable websites of all sizes to deliver a much more relevant and personalized experience to their visitors, moving away from a “one site fits all” approach to delivering a “website per visitor” experience. In his position Danny is assisting Personyze customers and partners in making this goal a reality.

  • Daniel Bronfen's picture

    Daniel Bronfen

    Daniel Bronfen is an Art Director and has been working with advertising for more than 10 years. You can see more samples of his work at

  • Dennis van der Heijden's picture

    Dennis van der Heijden

    is CEO at Inc., a testing, personalization and conversion rate optimization tool for agencies and online businesses.

  • Kent Clark's picture

    Kent Clark

    is the editor of and a writer for the Cardinal Path Blog. Cardinal Path is a premier Digital Intelligence and Optimization firms, with offices throughout North America. It has received two WAA Achievement nominations, and features some of the top minds in the Digital Intelligence community. Follow him on Google+.

  • LOR's picture

    Luiz Oswaldo Carneiro Rodrigues

    Luiz Oswaldo Carneiro Rodrigues (LOR) was born in Belo Horizonte (Brazil) in 1949. He started publishing cartoons in 1973 under the pseudonym of LOR, and published about 5,000 drawings in the form of cartoons, caricatures and comic strips in some of the largest publishers of Brazil.

  • Stephane Hamel's picture

    Stéphane Hamel

    is an innovator, speaker and . Strong of over twenty-five years’ experience empowering organizations to analyze and optimize their online channels, he has cemented his position as a leading voice for digital analytics and online optimization.Mr. Hamel holds an MBA in eBusiness and lectured several web analytics and business analysis classes at UBC and ULaval. You can find Stéphane on Twitter or Google+.

  • Jordan Louis's picture

    Jordan Louis

    is a Web Analytics Officer for and also a freelance web analytics and development consultant on the side. Jordan is based in Ottawa, Canada. Give him a follow on Twitter @jordanlouis or LinkedIn.

  • Auria Moore's picture

    Auria Moore

    Auria Moore is the Marketing Manager for Ensighten - a global leader in interactive marketing technologies. In this role, she leads strategy and execution for all aspects of branding, direct marketing, social media and support for the company.

  • Michael Straker's picture

    Michael Straker

    Michael Straker has over 20 years’ experience in marketing and has worked with some of the world’s leading advertising agencies.He is currently a UX specialist at Cardinal Path, a premier Digital Intelligence and Optimization firm, with offices throughout North America. It has received two WAA Achievement nominations and features some of the top minds in the Digital Intelligence community.

  • Alistair Dent's picture

    Alistair Dent

    is the Head of Training at London PPC Agency, Periscopix. He has an MSc in Economics and Econometrics from the London School of Economics and has been running PPC campaigns for three years. Follow him on Google+.

  • Judah Phillips's picture

    Judah Phillips

    creates economic value from data and research by helping to make websites better. Judah is a contributing member of the Interactive Advertising Bureau (IAB) and Web Analytics Association (WAA). He created the world's first event, DAT (Digital Analytics Thursdays) for bringing together the analytics and startups communities. He writes a column for Mediapost’s Metrics Insider.

  • Justin Cutroni's picture

    Justin Cutroni

    is the Analytics Advocate at Google. He is the author of Google Analytics (published by O'Reilly) and co-author of Performance Marketing with Google Analytics (published by Wiley). You can connect with Justin through his blog, Analytics Talk or follow Justin on Twitter or Google +. He works for Google.

  • Jose Uzcategui's picture

    Jose Uzcategui

    Jose Uzcategui is a web analyst for Cardinal Path. Cardinal Path is a premier Digital Intelligence and Optimization firms, with offices throughout North America. It has received two WAA Achievement nominations, and features some of the top minds in the Digital Intelligence community. Follow him on Google+.

  • Jim Eustace's picture

    Jim Eustace

    Jim Eustace is the founder of Get Smart Content, a content targeting and testing platform with a focus on lowering the barrier to entry and making targeting/testing easy.

  • Yehoshua Coren's picture

    Yehoshua Coren

    is the Founder & Principal of Analytics Ninja LLC, a web analytics consultancy that provides advanced Google Analytics implementations and analysis for businesses large and small. You can follow him on Google+ or Twitter.

  • Brian Katz's picture

    Brian Katz

    Brian Katz has been developing database reporting applications since the early 90's, specialising as a development Database Administrator and Business Information consultant in 2004. Brian joined Cardinal Path as a DBA in 2006 and with his BI background, was brought into the Web Analytics Group, where he offers clients his experience and expertise as a Certified Adobe SiteCatalyst and Google Analytics consultant. Follow him on Google+.

  • Ani Lopez's picture

    Ani Lopez

    is a Senior SEO Strategist & Web Analyst with Cardinal Path, focusing on multi-national, enterprise level and competitive markets. Follow @anilopez on Twitter or on Google+.

  • Jackson Lo's picture

    Jackson Lo

    is an SEO & Social Media Consultant with Cardinal Path, specializing in website optimization, local search and social media measurement. He helps business owners understand and leverage the possibilities that search and social can have to their bottom line. Follow Jackson on Twitter and Google+.

  • Bill Loller's picture

    Bill Loller

    is Vice President, Mobile at Tealeaf, a provider of customer experience solutions that helps companies achieve visibility, insight and answers online.

  • Rod Jacka's picture

    Rod Jacka

    is a Web Analytics veteran and his company Panalysis was one of the first in the world to be certified by Google to join their Google Analytics Certified Company program in 2006.. With over 16 years experience he is widely regarded as a leading expert in how to apply insights from tools like Google Analytics to real world problems. Follow him on Google+.

  • Oliver Walker's picture

    Oliver Walker

    has a Masters in Consumer Psychology and a background in digital performance measurement dating back to 2007. At Periscopix he is responsible for driving innovation in use of Google Analytics as well as developing the internal Google Analytics training program for all new employees. Periscopix is a specialist PPC and Web Analytics agency with over 30 AdWords and Analytics Qualified Professionals, we have maintained Google Analytics Certified Partner Status since 2009. Follow him on Google+.

  • Damien Acheson's picture

    Damien Acheson

    Damien Acheson runs the product marketing efforts for the LiveEngage platform, including LP Marketer. He is the author of articles on subjects ranging from international development, the economics of information and online personalization strategies. Damien holds the Diplome from the Paris School of Political Sciences (Sciences Po) and an MBA from the MIT Sloan School of Management.

  • Christopher Berry's picture

    Christopher Berry

    Christopher Berry is a Data & Marketing scientist, he turns data into products. Christopher is the Co-Founder and Chief Science Officer of Authintic and tweets @cjberry.

  • Adam Thompson's picture

    Adam Thompson

    Adam Thompson is a partner in RYP Marketing, a firm that specializes in Google Analytics consultation and conversion optimization.

  • Doug Hall's picture

    Doug Hall

    Doug Hall is the Director of Analytics at Conversion Works. Doug has extensive experience in web analytics and conversion rate optimisation and is one of the UK pioneers of multivariate testing for ecommerce websites. Follow him on Twitter @fastbloke or on Google+ +Doug Hall.

  • Anna Lewis's picture

    Anna Lewis

    Anna Lewis is an analytics specialist who works on analytics projects, PPC and SEO at digital marketing agency Koozai and loves getting stuck into data in order to improve results. As a blogger for SEO Chicks and Econsultancy and having spoken at various conferences Anna is not shy to talk about website analytics! Follow her on Google+.

  • Feras Alhlou's picture

    Feras Alhlou

    is Principal Consultant/Co-Founder of E-Nor (serving Fortune 500-25), which has achieved multiple Google qualifications including Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller. Follow him on Google+.

  • Michal Parizek's picture

    Michal Parizek

    Michal Parizek is a conversion optimization enthusiast who works for the leading antivirus company Avast. He has focused mainly on optimization, usability and analytics in previous positions. Feel free to get in touch with him on Twitter or LinkedIn.

  • Paul Koks's picture

    Paul Koks

    Paul Koks is an Analytics Advocate at Online Metrics. He writes in-depth, but easy to understand Google Analytics tutorials. And helps companies to capture valuable insights from simple data. You can find him on Twitter and LinkedIn.

  • Joe Reach's picture

    Joe Reach

    Joe Reach is a digital analytics and marketing professional. With over 25 years in pharma, he combines domestic and global experience in digital & multichannel analytics, marketing communications & operations, database & direct marketing, customer service & telemarketing, and information technology & services. He also has nearly 10 years of experience in other verticals and business functions. You can find more about him on Twitter or LinkedIn.

  • Benjamin Mangold's picture

    Benjamin Mangold

    Benjamin Mangold is the Director of Digital & Analytics at Loves Data, a digital analytics and online marketing agency based in Australia. He lives and breathes Google Analytics. Follow him on Google+ or Twitter.

  • Stephen Woessner's picture

    Stephen Woessner

    Stephen Woessner is a digital marketing professional, bestselling author, speaker, and educator. He is the founder and president of Predictive ROI, whose XYZ statement is “We do digital marketing via our patent-pending predictive ROI method for $1- to $30-million-a-year companies so they see a 200 to 500 percent return on investment in 12 months — guaranteed or it’s free.” To learn more about Woessner’s patent-pending process for increasing site traffic, visit

  • Sean McPheat's picture

    Sean McPheat

    Sean McPheat, online entrepreneur and Managing Director of the Internet Marketing Academy, has made millions on the internet through his internet marketing skills. Sean has recently created his Internet Marketing Training programmes to help you earn more money online, so visit for more information on Sean's courses.

  • Nick Sailor's picture

    Nick Sailor

    Nick Sailor is a blogger, copywriter, content manager, and part of the Template Monster team. What if we consider all tendencies of the internet as a wind? It blows in all possible directions and its changes are often surprising. You must be able to use the wind for your good to move on, follow all the changes and be ready. Set a sail, adjust it and ride the waves. That's exactly what I intend to do.

  • Brian Wonch's picture

    Brian Wonch

    Brian Wonch is a digital analytics consultant with Cardinal Path, who has worked with all sizes of organizations to make their communications more effective.

  • Manuel da Costa's picture

    Manuel da Costa

    Manuel da Costa is a conversion rate optimisation and web analytics consultant based in Manchester, UK. You can download his free ebook on running A/B Tests on the Digital Tonic Website. You can find him on Twitter @digital_tonic.

  • Kristoffer Olofsson's picture

    Kristoffer Olofsson

    Kristoffer Olofsson is a partner at Precis Digital, an online intelligence and marketing agency, with a background as an implementation specialist in the Google Analytics Premium team. He has been working with data since his early university years and often serve as a link between digital managers and developers by speaking the language of both. You can find him on LinkedIn and Google+.

  • Mike Deck's picture

    Mike Deck

    Mike Deck is the CEO of EchoVantage, a company that delivers a new approach to marketing analytics. Mike has several years of experience in software development and lifecycle management, working as a lead consultant for Fortune 500 companies in both technical and business analysis role. Connect with Mike on Twitter and Google+.

  • Scott Shannon's picture

    Scott Shannon

    Scott Shannon is a senior consultant and trainer at Cardinal Path, a company that works with the world’s most prominent organizations to create, implement and action advanced analytics. Cardinal Path is a Google AdWords and Google Analytics Certified Partner and the largest reseller of Google Analytics Premium in the world. Scott has over 12 years of experience working with clients across all sectors – ranging from Energizer to Merck to NBC Universal as well as a host of governmental organizations and non-governmental organizations (NGOs). You can find more about him on Google+.

  • Arjan Haring's picture

    Arjan Haring

    Arjan Haring is the Cofounder & VP of Marketing at Science Rockstars. His main interest is the practice and theory of behavior change. This brings him in fields such as social psychology, user experience design and even machine learning.

  • Alex Cleanthous's picture

    Alex Cleanthous

    Alex is the chief strategist and conversion rate optimisation specialist at Web Profits, a leader in online marketing in Australia. With over 10 years of experience, he is responsible for developing the strategies and policies that have led to Web Profits' success in CRO, SEO, PPC and website design. You can find him on Google+, Twitter or LinkedIn.

  • Jack Holt's picture

    Jack Holt

    Jack Holt is founder and CEO of Mattr. Mattr is easily accessible software that segments brands' social audience with personality analysis. Jack founded S3 Matching Technologies in 2001; tens of thousands of users, including Hewlett-Packard, the New York Stock Exchange, Proctor & Gamble, and others, depend on these apps each day. Follow Jack on Twitter or Google+.

  • Allison Hartsoe's picture

    Allison Hartsoe

    Allison Hartsoe is the Group Director of Digital Intelligence at Cardinal Path, a leading digital data analytics firm and the #1 global reseller of Google Analytics Premium. You can find her on Twitter.

  • Eyal Dror's picture

    Eyal Dror

    Eyal Dror is the Head of Analysis, CRM and Monetization at Dragonplay, a leading publisher of social games for smartphones. He has been in the online and mobile worlds for a while, and loves converting numbers and marketing into dollars. Find more about his at LinkedIn.

  • Andrew Field's picture

    Andrew Field

    Andrew Field is the President and CEO of Printing For Less, a print and marketing technology solutions company that prides itself on being called "America's Print Shop." Connect with Andrew on Google+.

  • Vangelis Varfis's picture

    Vangelis Varfis

    Vagelis is the Head of Search for Nudge Digital, a digital agency in Bristol offering web design, web development and full SEO marketing services. Vagelis is a Google Analytics Qualified Individual and an Adwords Certified Professional. Vagelis is passionate about SEO, Google Analytics and PPC. Search now is no longer just a job but an indispensable part of his life. Connect with Vagelis on LinkedIn or Twitter.

  • Ben Gott's picture

    Ben Gott

    Ben Gott is the Director of Analytics at Periscopix a Google Analytics Certified Partner and Premium Reseller. Ben leads a team of Web Analysts that offer setup, learning and analysis solutions for leading organisations such as the UK Government, Universal Music, IPC Media, JPMorgan and Royal London Group. Find more about him at Google+ and LinkedIn.

  • Alon Even's picture

    Alon Even

    Alon Even is the VP of Marketing at Appsee Mobile Analytics. His areas of expertise are online marketing, mobile analytics, and mobile UX. You can connect with Alon on LinkedIn or Twitter.

  • David Booth's picture

    David Booth

    David is a Founding Partner and Principal Consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and public speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing. David is the author of Display Advertising: An Hour A Day (Wiley/Sybex, 2012). Follow him on Google+ and Twitter.

  • Nathaniel Payne's picture

    Nathaniel Payne

    Nathaniel Payne is Senior Data Architect at Cardinal Path, a leading digital data analytics firm and the #1 global reseller of Google Analytics Premium. You can find him on Twitter

  • Anthony Nicalo's picture

    Anthony Nicalo

    Anthony Nicalo is the CEO of Dónde, a tool for marketers that drives retail sales by connecting mobile users looking to buy with retail locations through contextual ads, coupons, and other offers. Anthony is a serial entrepreneur with a passion for nonprofits; he is also a professional chef and can be reached on LinkedIn and Twitter.

  • Rebecca Visconti's picture

    Rebecca Visconti

    Rebecca Visconti currently works as a Sr. Digital Analyst for Vertical Nerve, a data-driven marketing firm with core areas of expertise in Digital Analytics, Search Marketing, and Web & Mobile Marketing. She is also a co-chair for the Dallas chapter of the Digital Analytics Association and has been a guest speaker and adjunct teacher in classrooms at the University of Texas at Dallas where she shares her passion for digital analytics and industry experience with students studying marketing and ecommerce. Learn more about her on LinkedIn.

  • Chris Goward's picture

    Chris Goward

    Chris Goward founded WiderFunnel with the belief that digital agencies should prove the value they bring. It's developed conversion optimization programs for clients like Google, Electronic Arts, SAP, and Magento. His bestselling book, You Should Test That, showed businesses how to implement dramatic improvements. He can be reached on LinkedIn, Twitter, and Google +.

  • Ted Parry's picture

    Ted Parry

    Ted Parry works at an award winning digital marketing agency in Manchester, UK in the search & media department. As well as this he does small business SEO through and can be found on Twitter through @digiresultsuk, LinkedIn, and Google+.

  • Dave Fimek's picture

    Dave Fimek

    Dave Fimek is a technical consultant, web analyst, and digital intelligence for Cardinal Path. He currently works with clients to implement custom web deployments, designs and develops business intelligence dashboards and conducts implementation audits to assess accuracy and best practices. You can find him on Twitter @eFimek

  • Yaniv Navot's picture

    Yaniv Navot

    Yaniv Navot is a conversion optimization enthusiast and a performance marketing specialist at Dynamic Yield, mainly focused on website optimization and web analytics. Get in touch with him on Google+ or LinkedIn.

  • Shuki Mann's picture

    Shuki Mann

    Shuki mann (M.B.A.) is the CEO of BOO-OT Internet Marketing, an online advertising agency offering Adwords and Analytics services to medium and large companies. You can contact him via Google+ or Twitter.

  • Chris Beeley's picture

    Chris Beeley

    Chris Beeley works for Nottinghamshire Healthcare NHS Trust and the Institute of Mental Health. He provides help and advice with statistics and evaluation within the Trust as well as developing evaluative tools and producing analysis and data visualisation to help them better understand their service users and staff. He writes a blog and can be found on Twitter.

  • Jeff Sauer's picture

    Jeff Sauer

    Jeff Sauer is the founder of the popular digital marketing blog Jeffalytics, and resides in San Francisco. Jeff loves SEO, PPC, Google Analytics and WordPress and has developed a popular online marketing and measurement resource called Knowledge Land. In his spare time, Jeff travels the world and shares his experiences at You can follow him on Google+ and Twitter.

  • Linda Lawton's picture

    Linda Lawton

    Linda Lawton is an application developer with more than 20 years experience, with an intense enjoyment of data, analytics and databases in general. She is a Google Analytics (GA) addict since 2012, a trusted tester for the GA API since 2013, one of the first Google Developer Experts for GA, and the owner of the GA Developer Google+ community. Linda blogs at and can be found on Google+ and Twitter.

  • Sam Green's picture

    Sam Green

    Sam Green is the Chief Content Editor for ClickTale, a technology evangelist in the growing field of digital customer experience. Sam has over 15 years of experience in developing thought leadership content and an MSc in International Relations and Strategic Studies from the University of Southampton.

  • Pere Rovira's picture

    Pere Rovira

    Pere Rovira is the Head of Analytics Strategy and Sales at Havas Media Group, Spain. Before, he was a Managing Director and Partner at, a digital analytics consultancy that was acquired by Havas in April 2013. He co-created and co-own, an online marketing postgraduate course taught 100% online. Find him on Twitter and LinkedIn.

  • Phil Harvey's picture

    Phil Harvey

    Phil Harvey is an award-winning, international thinker on data, Founder and CTO of London-based data startup DataShaka. Phil studied artificial intelligence and worked in industries as diverse as large-scale architectural rendering to media. Today he leads a team of talented developers solving the challenge disparate data sets bring to organizations. You can find him on Twitter @CodeBeard.

  • Santeri Salonen's picture

    Santeri Salonen

    Santeri Salonen is a digital marketing expert interested in Search Engine Optimization, Web Analytics and User Experience design. He works currently in Nordic digital marketing agency Klikki and has a blog Feel free to get in touch with him on Twitter or Linkedin.

  • Nadia Schwartz's picture

    Nadia Schwartz

    Nadia Schwartz is FirstClick Consulting’s Analytics & Insights Manager. She has over six year of experience providing analytics services, support and training to clients including Toyota, Nike, and Proctor & Gamble. FirstClick Consulting is one of Australia’s Google Analytics Certified Partners and a Google Analytics Premium Reseller.

  • Chris Berger's picture

    Chris Berger

    Chris Berger is a technical analytics team leader at Periscopix with a computer science background. He specialises in advanced data collection and processes, delivering sound Google Analytics implementations and advice to businesses.

  • Mark Edmondson's picture

    Mark Edmondson

    Mark Edmondson is an Englishman in Denmark, where he lives and works with data. He grew up in Cornwall, UK, where he started his career in digital marketing in 2007, after completing his Physics masters. These days he splits his time working with digital analytics data for IIH Nordic and working with Google APIs as part of his role as a Google Developer Expert for Google Analytics. Outside work he enjoys composing music in the bunker and being a Dad. Mark blogs at and enjoys twittering at @HoloMarkeD.

  • Simo Ahava's picture

    Simo Ahava

    Simo Ahava is the Head of Analytics for NetBooster in the Nordic countries and a Google Developer Expert. He writes a popular blog on all things Google Analytics and Google Tag Manager development at An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike. You can follow him on Twitter, Google+ or LinkedIn.

  • Mallory Qualls's picture

    Mallory Qualls

    Mallory Qualls is a Digital Intelligence Consultant & Web Analyst at Cardinal Path. A data visualization expert, Mallory helps clients build business dashboards across multiple verticals including telecommunications, consumer products, and clinical research. She is Google IQ Certified and proficient in the Adobe Marketing Cloud (Adobe Analytics, Discover and Data Warehouse) as well as a specialist in measurement framework design, and creating and tying key performance indicators (KPIs) to organizational business goals.

  • Tahir Fayyaz's picture

    Tahir Fayyaz

    Tahir Fayyaz is a platforms specialist at Google UK in the Google Analytics Premium team. Tahir also enjoys making things for the web using APIs and data coding away in Python. You can find him on Twitter @tfayyaz.

  • Siegfried Stepke's picture

    Siegfried Stepke

    Siegfried Stepke is founder and CEO of e-dialog, the first GA Premium and DoubleClick reseller in Europe. His company specialises in Programmatic Marketing and supports international clients in their data driven marketing success.

  • Krista Seiden's picture

    Krista Seiden

    Krista is an experienced leader in the digital analytics industry, with a vast experience in driving analytics and optimization practices at large companies. Currently, she is an Analytics Advocate for Google where she is responsible for educating and advocating for digital analytics and optimization best practices and running the Google Analytics Premium training program.

    Read more from Krista on her blog Digital Debrief or follow her on Twitter @kristaseiden

  • David Xue's picture

    David Xue

    David Xue is an implementation consultant at the award-winning digital data analytics firm Cardinal Path, where he utilizes his passion in tracking valuable data and creating business growth to bring a competitive advantage for his clients. More about him on LinkedIn.

  • Pedro Avila's picture

    Pedro Avila

    Pedro Ávila is a leading strategist of analytics implementations and a Senior Solution Architect at Google. He speaks the language of executives, marketers, agencies, developers, and IT departments, and works across them all to create effective analytics solutions that yield the most actionable business insights. He holds a B.S. in Computer Science from Cal Poly and an M.A. in Quantitative Research Methods from Columbia University.

  • Bill Tripple's picture

    Bill Tripple

    Bill Tripple is a Senior Consultant of Digital Intelligence at Cardinal Path, his area of expertise includes analytics implementations for both Google and Adobe products, and he is convinced that he can track nearly anything. He is certified in Google Analytics, Adobe Analytics, and Eloqua. His current and past experiences in the Digital Marketing and the development industry has given him a competitive edge to easily associate and relate with both Marketers and Developers. Learn more about his professional experience on LinkedIn.

  • Alex Clemmons's picture

    Alex Clemmons

    Alex Clemmons is a Manager of Analysis & Insights, Digital Intelligence. He leads day-to-day operations across multiple clients at the award winning digital data analytics firm, Cardinal Path. He has a passion for finding meaning in mountains data and will jump at any opportunity to help clients apply their data to drive results. His area of expertise include measurement strategy, testing and deep dive analysis focused on identifying areas for optimization. Learn more about his professional experience on Linkedin

  • Jon Meck's picture

    Jon Meck

    Jon Meck is the Technical Marketing Manager for LunaMetrics, a Google Analytics and Search Marketing consultancy. In addition to promoting their services and trainings, Jon also travels the country as one of their Google Analytics and Google Tag Manager trainers - teaching the ins and outs of Google Analytics and smart tagging implementations. He's a fan of efficiency, automated reporting, and all things Excel.

  • Baris Akyurek's picture

    Baris Akyurek

    Baris is the Senior Manager of Digital Analytics at He and his team are responsible for the technical implementation, optimization, reporting and analysis of Canada's largest automotive marketplace.

    Baris holds an MBA from the Schulich School of Business at York University in Toronto. Read more about him on LinkedIn or follow him on Twitter @barisak.

  • Doug Mackenzie's picture

    Doug Mackenzie

    Doug Mackenzie is a Data Scientist with Cardinal Path, an award-winning digital data firm. He entered the Business Intelligence space through his university’s visual analytics research community, and has expanded his workflow to include scripting, data manipulation, and database querying. Learn more about Doug on LinkedIn.

  • Vlad Flaks's picture

    Vlad Flaks

    Vlad Flaks is a Founder and CEO of big data and analytics company OWOX. Vlad has over 12 years of experience in Ecommerce and data analysis. Today he leads the growth strategy of the OWOX Business Intelligence solutions and speaks on professional conferences. You can find him on Facebook and Twitter.

  • Lizzie Silvey's picture

    Lizzie Silvey

    Lizzie Silvey is a Platform Specialist in the Google Analytics 360 team in London. She focuses on Google Analytics and Data Studio and spends her days getting stuck into both products at a very technical level. Lizzie holds a BA in Economics from University of Cambridge.

  • Dan Chen's picture

    Dan Chen

    Daniel Chen is a Marketing Scientist at Colling Media, an ad agency in Arizona, where he specializes in multi-channel marketing analytics and optimization. When Daniel isn't optimizing marketing campaigns, he enjoys being buried in data for reporting. He might still have a MySpace account but it's probably easier to reach him by visiting

  • David Krevitt's picture

    David Krevitt

    David Krevitt, the creator of Coding Is For Losers, is an automation advisor to startups and digital agencies. On his blog, he shares Google Sheets reporting templates and teaches readers how to automate their work. You can find him on Twitter at @losershq.

  • Sean McQuaide's picture

    Sean McQuaide

    Sean McQuaide is a Senior Search Project Manager at LunaMetrics, a Google Analytics Certified Sales and Service Partner, where he applies his passion for consumer behavior to organic search marketing and conversion rate optimization. He can be reached via his personal website.

  • Martijn Scheijbeler's picture

    Martijn Scheijbeler

    Martijn Scheijbeler is the Director of Marketing at The Next Web. He’s responsible for the execution of its marketing strategy involving traffic growth & engagement, marketing analytics, product, and data across all projects related to The Next Web: Deals, & Conference. You can follow him on Twitter @MartijnSch or connect with him on LinkedIn and check out with his blog here.

  • Tsahi Levy's picture

    Tsahi Levy

    Tsahi Levy is the CMO at Cooladata. He is a business executive with proven experience in global marketing, sales, business development and strategic planning in enterprise software, telecom and gaming industries. Prior to CoolaData, Tsahi co-founded Numgames, an end-to-end solution for companies that require e-commerce platforms. Tsahi also served as Microsoft’s business development manager for seven years.

  • Peter Meyer's picture

    Peter Meyer

    Peter has been in the digital industry since 1997, beginning with HTML, moving over front- and backend development, SQL databases and Sitecore CMS, to now implement analytics and TMS’ products like Google Analytics, Adobe Analytics, Tealium IQ, Ensighten Manage and Google Tag Manager. Learn more about him on LinkedIn or follow him on Twitter.

  • Jonathan Riley's picture

    Jonathan Riley

    Jonathan Riley is an Account Manager with Personyze, where he helps online marketers from all types and scales of business provide their sites' visitors with tailored and relevant experiences, using artificial intelligence and dynamic website personalization software. You can connect with him on LinkedIn.

  • Ben Collins's picture

    Ben Collins

    Ben Collins is a freelance spreadsheet developer and data analyst, helping businesses better understand their data through analytical insights and visualizations, including dashboards. He works primarily with Google Sheets and Apps Script and recently launched an online Google Sheets dashboard course. Find out more at or follow @benlcollins

  • Edin Sabanovic's picture

    Edin Sabanovic

    Edin Šabanović is a senior CRO consultant working for Objeqt. At Objeqt, we help grow e-commerce stores by improving conversion rates using analytics, scientific research and A/B testing. If you like this article, you should subscribe to our How to Conduct A/B Tests for E-Commerce Growth Email Course.

    Edin is passionate about analytics and conversion rate optimization but for fun he likes reading history books. You can also follow Edin on Twitter.

  • Hannah Levenson's picture

    Hannah Levenson

    Hannah is the Head of Content at Appsee app analytics. A UX and mobile app enthusiast, she has a great affinity for discovering and sharing unique insights and resources with the mobile tech community. Hannah also loves photojournalism, classic rock, and pretending that she's the only one with a "foodie" Instagram account. You can follow Hannah on Twitter @HannahLevenson

  • Georgi Georgiev's picture

    Georgi Georgiev

    Georgi Georgiev is an expert internet marketer working passionately in the areas of SEO, SEM, and Web Analytics since 2004. He is the founder of and owner of online marketing agency & consulting company Web Focus LLC. He is a Google Certified Trainer in AdWords & Analytics. His special interest is in data-driven testing and optimization. Read more on LinkedIn.

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