About Online Behavior

This website is a source of knowledge for website owners and analysts looking to understand how their online customers behave. But that's not all, understanding does not make a website better, action is required. That's why a broad range of techniques and strategies is needed to help optimizing websites. Here is what you will find here:

  • Targeting & Segmentation

    learn how to segment, provide the right message, and personalize your visitors' experience. Increased website relevance equals increased conversions and customer satisfaction.

  • Website Testing & Usability

    learn how to prioritize testing efforts, understand what affects user experience, and get ideas on the most profitable way to test your website.

  • Web Analytics & Optimization

    learn the most advanced conversion optimization techniques to optimize your current traffic; turn new visitors into customers, and returning customers into loyal friends.

Online Behavior Personas

  • THE WEB
    ANALYST

    Analyst

    Usually part of the marketing team and works to improve the conversion rate of a website by analyzing online behavior and proposing improvements. He works closely with marketing, IT and design teams; therefore, he needs an overall understanding of what is needed from all parts in order to make changes to the website. This website will be helpful to him since it will offer a broad range of tools and techniques focused on creating an optimized experience for website visitors, which leads to increased conversions.

  • THE SEM
    MANAGER /
    OPTIMIZER

    SEM

    Part of the marketing team and works to improve the visibility of the website on Search Engines to bring high qualified visitors. This website will present an opportunity to her to influence visitors from this channel to become more lucrative to the company.

  • THE CMO

    CMO

    Benefits from this website since it provides techniques/tactics being used by the most successful companies. It will also provide an understanding of what is needed from the organizations and how they can get organized to make the online channel succeed. In addition, it will provide examples of campaigns that can be used for every website.

Online Behavior Cast

Daniel Waisberg

The website Founder & Editor is Daniel Waisberg, which writes, analyzes, advertises, and edits content submitted by our authors. He is also the Analytics Advocate for Google. Important note: opinions expressed in Online Behavior articles are not to be considered Google's official statements.

We had the honor of receiving guest articles by some of the most renowned industry leaders. Here is a list of all Online Behavior Authors. If you would like to become an author, please visit our guest article guidelines.

Testimonials

  • Online Behavior is a rare treat. It is an education all by itself. I LIKE it!
  • Amazing amount of content related to Analytics. And, if you're looking to relax, check out some videos.
  • Online Behavior is a great resource for marketing optimization professionals.
Online Behavior © 2012